Brand Position
Based on the bio-aesthetic technology of Huzel, a global medical aesthetics company, we are positioning ourselves in the high-functional clinical derma cosmetics market with a focus on skin science.Technology/Ingredients/Philosophy
Wellaju aims to provide skincare that works from within the skin, based on the slogan 'Fill your skin with science,' incorporating prescriptions from skin experts. We provide solutions tailored to skin needs by utilizing highly purified, highly concentrated active ingredients and Huzel's proprietary bio-aesthetic technologies (such as Hyaluronic Acid™, HA-AMINOSOME™, CrossHA Network™), and also apply freeze-drying technology.Target Skin Types
Dry, sensitive, combination, and troubled skinBest For
It is suitable for consumers who pursue scientific and effective skincare, and particularly targets consumers with specific skin concerns such as improving internal dryness or calming troubled skin. It aligns with customer segments that have high interest in high-purity ingredients and prescriptions from skin experts.