Brand Position
Initially started as a brand for adolescents and young skin concerned with delicate skin and troubles, but is now positioned as a clean beauty brand that encompasses all ages and skin types, including sensitive or reactive skin. No information is specified regarding price range.Technology/Ingredients/Philosophy
Yada takes the core philosophy that 'nature provides the best care' and focuses on transparent and gentle ingredient formulations. It utilizes plant-derived active ingredients such as cactus, raspberry root, and Korean herbs, while excluding harmful chemical components like parabens, artificial dyes, and sulfates, as well as animal-derived extracts. It realizes clean beauty values through cruelty-free and vegan-oriented approaches and the use of Ecocert-certified organic ingredients.Target Skin Types
Sensitive skin, delicate skin, troubled skin, pore-concerned skin, all skin types (expanded)Best For
Developed for adolescents and young skin concerned with delicate skin and acne, but is now suitable for people of all ages and skin types, including those with sensitive or reactive skin. In particular, the anti-trouble line targets teenagers, while the pore refining line targets those in their 20s-30s.
