Brand Position
YBK is positioned as a functional derma cosmetic brand that provides customized solutions tailored to individual skin concerns based on clean ingredients and dermo formulations. It emphasizes the use of nature-derived ingredients focused on efficacy for healthy skin.Technology/Ingredients/Philosophy
YBK aims for healthy skin by adopting the harmony of "clean ingredients" and "dermo formulations" as its core philosophy. It focuses on clean nature-derived ingredients and efficacy, utilizing ceramides, cica ingredients, and coconut-derived plant-based surfactants. The brand offers products specialized in sensitive skin care, weakly acidic cleansers, and products with specific benefits such as blue light blocking sunscreen.Target Skin Types
Sensitive skin, dry skin, dehydrated skin, pore-concern skinBest For
Suitable for consumers seeking effective yet gentle skincare for their skin concerns, customers who prefer products based on clean ingredients and dermo formulations, and those who desire healthy and resilient skin.