Brand Position
Aussie is a professional hair care brand that provides individualized hair solutions through a wide range of products tailored to various hair types and concerns. It is particularly differentiated by products that deliver visible results in a short amount of time.Technology/Ingredients/Philosophy
Aussie's core philosophy is to deliver 'Aussome Hair,' emphasizing the natural beauty of hair. The brand uses Australia-inspired ingredients such as Australian aloe, jojoba, and sea kelp, and provides effective hair care in a short time through the '3 Minute Miracle' line. Additionally, as a PETA-certified cruelty-free brand, it pursues ethical values.Target Skin Types
Dry hair, frizzy hair, damaged hair, fine hair, wavy hair, coily hairBest For
It is suitable for customers with various hair types such as straight, wavy, curly, and coily hair, as well as those with specific hair concerns such as dryness, damage, frizz, and lack of volume. Through the 'Aussie Kids' line, it is also suitable for children, making it ideal for those seeking hair solutions for the whole family and consumers who prefer cruelty-free products.
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