Brand Position
A hydration-specialized skincare brand that combines traditional herbal knowledge with modern Korean skincare science to deliver proven efficacy. We pursue honest ingredients and simple routines without unnecessary additives.Technology/Ingredients/Philosophy
Belief pursues transparent beauty and the truth of skincare for 15 years under the slogan 'Truth in Skincare'. We develop products for proven results by combining traditional herbal remedies with advanced Korean skincare science. We adhere to an additive-free principle that excludes mineral oil, synthetic fragrance, synthetic dyes, and synthetic preservatives, and prioritize ingredient honesty and simplicity of skincare routines. We utilize 'Napiers Original Formula' and 'Napiers Moisture Formula' with our proprietary herbal blending technology, and provide deep hydration and skin barrier strengthening through key ingredients such as peptides, ceramides, squalane, hyaluronic acid, lady's mantle extract, and comfrey leaf.Target Skin Types
All skin types, dry, combination, normal, sensitiveBest For
Consumers who value the purity of skincare and product efficacy. It is suitable for customers of all ages, especially those interested in honest ingredients without unnecessary additives and deep hydration and skin barrier management.