Brand Position
A clean beauty brand at a reasonable price point that pursues sustainable value through mild yet effective products. We aim for gender-neutral skincare that anyone can use regardless of gender.Technology/Ingredients/Philosophy
Based on the vision of "From nature, back to nature," we pursue harmonious coexistence with all life on Earth. We develop products that are mild yet powerful by combining cutting-edge scientific technology with mild and eco-friendly natural-derived ingredients that exclude harmful chemicals, artificial fragrances, and alcohol. We practice sustainability through the use of biodegradable packaging made from sugarcane residue and the launch of reef-safe suncare products, and develop products based on customer feedback.Target Skin Types
Sensitive skin, troubled skinBest For
It is suitable for consumers with sensitive and troubled skin concerns who prefer clean beauty, as well as all customers seeking mild yet effective skincare solutions. In particular, it targets consumers who value reasonable price points and natural-derived ingredients.