Brand Position
Positioned as a safe natural/vegan skincare brand for sensitive skin.Technology/Ingredients/Philosophy
Hwang Ji-su is committed to using only naturally-derived ingredients, aiming for 100% vegan products, and proves safety through EWG VERIFIED™ certification, vegan certification, and dermatest completion. Based on Dr. Hwang Ji-su's herbal research, the brand develops 'zero-toxicity' skincare products and holds patent technology for oriental herbal soaps for acne and psoriasis skin improvement. The founder's philosophy of 'providing gentle and mild cleansing experience to loved ones' is reflected in the product development philosophy.Target Skin Types
Sensitive, troubled, atopic, dry skinBest For
Suitable for consumers seeking products they can use with confidence without concerns about harmful ingredients, particularly those with sensitive skin suffering from skin troubles, atopy, and psoriasis.