Brand Position
We aim for 'slow aging' that manages skin aging without dermatological procedures, and we are a science-based skincare brand that focuses on restoring skin's natural strength.Technology/Ingredients/Philosophy
Purerica is based on the 'slow aging' philosophy that originated from one doctor's concerns, and aims for a journey to restore skin's natural purity and radiance. We value ingredients, combinations, and comfort equally, and provide care that helps skin recover its own strength. By utilizing skin-friendly, science-based ingredients such as PDRN, hyaluronic acid, and cica, along with cooling sheet technology, we deliver a low-irritant and naturally absorbing texture, pursuing long-term skin health and naturally memorable care rather than rapid changes.Target Skin Types
Sensitivity, Dryness/Lack of Hydration, Trouble, Loss of ElasticityBest For
It is suitable for customers who have concerns about skin aging but desire a gentler and more fundamental 'slow aging' rather than procedures, customers seeking personalized solutions for various skin concerns such as sensitivity, dryness/lack of hydration, trouble, and loss of elasticity, and customers who treat themselves delicately in their daily lives and wish to maintain their skin's health for a long time.