It's the iconic Nivea blue tin cream - you know, the one that Yoo Nan-hee made famous? The cream that's supposedly better than La Mer! I've tried it myself, and I can't believe how amazing it is. The texture is thick and rich, which might make you think it'll apply heavily, but that's just a sign of its excellent hydration. When you spread it, it actually goes on quite thinly. You can really feel the moisture, it's unbelievably good! And the price? Only $3! These days it also comes in a tube, so you don't have to scoop it out - you can just squeeze and use. Mine is the Japanese Nivea tube version, so it's different from the Korean one. Looking at the before and after photos, you can see a dewy glow that wasn't there before... it's just fantastic. It works great as a hand cream too - when my hands are chapped, this calms them right down. I love Nivea! I highly recommend this product!
There's nothing to complain about... it's the ultimate moisturizing cream for its price point.
Instead of applying it directly to your face and rubbing, try spreading a small amount on the back of your hand first, as shown in the photo. This makes it less rich and easier to apply!
