It's so hard, right? ㅠㅠ When applied subtly, it's so pretty, but when applied more heavily, the distinct lavender color really pops out, and I love that! :-) I really like it!! I love it so much!! The Missha blushes are all mine now... ★ I gotta go buy the Dry Rose one... ✔Texture (Moist powder-like): Moist powder? You're probably thinking "What the heck is that?" I was like "Huh, what is this?" when I was using it too. It's a weird description - it's a pressed type, but the surface has a moist feel? It's not straight-up cream like a cream blush, but it's like there's just a light layer of moisture sitting on top. ㅋㅋㅋ That's probably why the pigmentation is stronger. Anyway, the texture is quite interesting. ✔Longevity: The longevity is amazing - it lasts around 6 hours, I think? ㅎㅎ Compared to other blushes, the longevity is quite good, which is great! Yay!