Name: I'm MULTI STICK SHADING
Brand: I'MMEME
Rating: 3.47 (75 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

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Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

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This is a Health Functional Food certified by the Ministry of Food and Drug Safety (MFDS) of Korea, designed to help maintain and improve your health.

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Tell us about what you liked - texture, results, skin type, etc

Tell us what didn’t work - texture, skin reaction, or why you wouldn’t recommend it

아임미미

I'm MULTI STICK SHADING

Doesn't Have Good Color

Brown-Toned

Bold

Leaves a Sticky Residue

Overpowering Smell

Causes Allergic Reactions

Smudges

Easy to Apply

Creamy

Smooth

Looks Natural

Good Pigmentation

Has a Shading Effect

Hydrating

This product itself is not very spreadable, so the color payoff is minimal... That's why I don't like it being applied unevenly, so I use a silicone puff.

When applied directly to the face, it appears vibrant, but when spread out, the color payoff is too weak... ㅜ

I purchased it thinking it would suit my warm-toned skin well. It's not that it doesn't match, but there's something lacking... 
The stick form is convenient to use, and it's incredibly smooth, so you can just swipe it across your face like drawing. It's easy to apply.
I use a silicone puff to blend it out, and it spreads evenly on the face without any sense of foreignness. 
The size is also small, so it's convenient to carry around. And it's not overly dark, so it seems alright for subtle contouring.

아임 멀티 스틱 [브론저]

I recommend trying something else. There are plenty of great products out there in the world of cosmetics.

Now, let's get to the heart of the matter. The scent is absolutely unbearable. It's like an old-fashioned cosmetic smell, but worse than anything I've encountered before - even from my grandmother's era. Regardless of any potential benefits, I just can't get past the odor. With so many better products out there, I don't see myself reaching for this again. I've only used it once or twice before giving up. The smell is just too much to handle. Oh, and it's also quite sticky.

I decided to buy this after hearing so many people rave about it. The color works well with my warm complexion.

Like all stick-type products, there might be hygiene concerns due to direct skin contact. Using a brush would probably be better.

It's easy to use, and even those with clumsy hands can manage the amount well. It's also convenient to carry around! The color variety is quite diverse too.

Unfortunately, it has a slightly reddish undertone. This makes it impossible for nose contouring, and those with fair skin might find it too dark even for jaw contouring. It works perfectly for my darker skin tone (I use shade 23), but those who use shades 13 or 21 might want to reconsider purchasing.

Large-sized contouring stick. Bought it after seeing Hong Hyun-hee's contouring method - it was eye-opening! The generous size allows for liberal application without worry. Great for jaw contouring and aegyo sal areas. Super convenient to use - just open the cap and swipe.

Try blending it with a cushion puff for best results.

Nothing particularly bad... For oily skin types, it might be good to control excess oil once.

Absorbs well, great color payoff. The quality is top-notch, as expected from the original stick contour. The price is also reasonable.

The color leans a bit yellow, so it's disappointing that it doesn't seem to work well for cool complexions.

Despite being a stick formula, it's not stiff and blends beautifully. The color looks intense, but it spreads naturally without being overwhelming. I usually dislike using powder, but I had to for contouring. With this product, I think I can apply it directly without needing powder.

Blending with an air cushion creates a natural gradient effect, so you can be more daring with your application. It really helps even out your complexion!

Currently only available in two shades. It would be great to see a wider range of darker tones. Could also work well for covering the T-zone.

Compact size makes it perfect for on-the-go. The texture blends effortlessly, making application a breeze. Plus, it's budget-friendly!

There's nothing bad to say. It glides on smoothly, and it's thick enough that you don't have to worry about it breaking. The twist-up design makes it really easy to use.

I bought this to contour my cheekbones and jawline. It's so convenient being in stick form. No need to worry about controlling the amount. Just apply and pat it in with a cushion puff.

It's such a shame that the color doesn't suit my cool-toned skin. I really wish they'd come out with a grayish contour in this style.

The color payoff is intense, and I love that it's a cream type, so there's no excess powder and it's easy to use. The twist-up format, like a lipstick, makes it convenient to carry around.

I might give it another shot, as the application is so effortless. Perhaps experimenting with different application techniques could help me get the desired effect.

The color is too intense for my liking. While it's incredibly easy to use, I find the result a bit unnatural on me. I'm planning to try mixing it with other shades to achieve a more subtle look.

The stick format makes it convenient to use. I applied it on my chin, nose bridge, and tip of the nose. The scent-free formula is a plus.

The shade is quite brown, which might look unnatural on lighter complexions.

The color payoff is great and it's easy to apply. Even beginners can use it with ease!

The color is a bit disappointing. I wish it had a bit more brown in it.

Not bad at all! It's great for contouring and I'm fairly satisfied with it.

They say they fixed the redness issue with the renewal, but... The color is too light brown? I'm not sure if it's actually contouring. If anything, it makes my jawline look more puffy. Also, the case design before the renewal was so much prettier, why did they change it? The size is really small too, it disappears in my hand when I grab it. Once I finish this, I'll try a different product.

I've been using only Too Cool For School shading, but feeling like something was missing, I decided to try a multi-stick for the first time after much deliberation. I almost bought the Etude one since it's famous, but heard it has strong redness, so I didn't. Then I heard I'm Meme was good and was about to buy it, but noticed it had been renewed. I bought it anyway, and I must say the application is smooth and nice.

Korean Reviews

I'm MULTI STICK SHADING

3 Reviews