Name: Unlimited Matte Foundation [SPF24/PA+++] [364]
Brand: shuuemura
Rating: 4.12 (8 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

How to Write a TikTok Review
 Help us keep the Hwahae community trustworthy by following these guidelines: 
Reviews that violate these may be removed without notice.

Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

I confirm this is my own TikTok video and agree it maybe featured on Hwahae.
 Any misuse may result in removal or restrictions.
 For details, tap the

Our service will be temporarily unavailable during:

Scheduled Maintenance

This is a Health Functional Food certified by the Ministry of Food and Drug Safety (MFDS) of Korea, designed to help maintain and improve your health.

This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions.

Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.

Each ingredient is selected for its specific purpose, such as improving skin hydration or brightening. However, the inclusion of these ingredients does not guarantee the overall effectiveness of the final product. Simply using these ingredients does not ensure the product will deliver the claimed benefits.

AI-Analyzed Reviews are coming soon!
We're gathering more reviews to provide you with the best insights.

Be the first to share your experience!
Used this product?
Share your TikTok review to help others discover it.

The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.

슈에무라

Unlimited Matte Foundation [SPF24/PA+++] [364]

Clumps

Doesn't Have Good Color

Not Moisturizing

Applies Thinly

No Gray Tint

Absorbs Well

Evens Out Skin Tone

Pink Tint

Lasts Long

Looks Natural

The coverage isn't very high, but I don't really care much about coverage, so it's fine.

It spreads thinly and evenly. It doesn't feel heavy and is good for color correction.

언리미티드 마뜨 파운데이션 [SPF24/PA+++] [364]

The longevity is disappointing, and as it's a Japanese product, the radiation is a concern.

The coverage is decent and over time, it breaks down beautifully like luminous skin.

Japanese cosmetics. Made in Japan. Suspected to be contaminated with radiation.

Among the matte foundations I've tried, this one was exceptionally good.
It adheres well, has no issues with color, doesn't darken, provides great coverage, and doesn't look thick even when layered.
It also didn't cause any blemishes. I've never had a product that makes my skin look this beautiful.

I recommend it for oily skin types, not for dry skin. Overall, it's a decent foundation for oily skin types.

Rather than the foundation itself, it seems to not suit dry skin types. The longevity is good, but it's drying..  And the coverage is average or below. I usually apply the foundation very thinly, and then it's less coverage than drugstore BB creams.. But if I apply it thickly several times, the coverage does improve.

First, the packaging is pretty.. And the longevity seems good for oily skin types! It seems good (even without separate touch-up makeup), and the foundation shades are much more diverse than other brands.

The coverage is not that great and there is some pore clogging.
The color is too reddish and the powder feels clumped within the foundation.

It's not overly matte and has a moisturized feel.
It applies thinly and has good adherence.

Since it has a lightweight formula, you can build up the coverage by applying multiple layers!
If you want a more natural look, just use a little bit.
But if you want more coverage, you can apply it thinly and evenly for a flawless complexion!

I usually get breakouts even with just a little bit of oiliness, but I didn't have any trouble with that here. To be honest, aside from the price, there's nothing I'm unhappy with.

1. Coverage: Oh, this has amazing coverage! While it may not feel extremely good if applied thinly, I really like building it up in layers. It can be expressed thickly without being too heavy!
2. Color: One of the biggest advantages of this product is that it comes in so many colors. That's why I was able to find one that matched my skin tone really well. But I recommend testing it out in the store! I tested it in two places and they recommended different colors, but I ended up choosing the one I liked.
3. Longevity: This is the most important point - it lasts a really long time. Honestly, it's like a hundred times better than Estee Lauder! It not only lasts a long time, but it also looks beautiful even as it starts to fade.
4. Color Tone: I really prefer pink-based tones, and the color is just so beautiful. And the most important thing - ***no darkening!*** What's going on?! That's why I want to give this product even more stars!

 In the summer, it would be best to just lightly apply powder on the areas where excess oil tends to come up. This way, you can fully utilize the benefits of the foundation.
If you choose the right shade, it might just become your holy grail foundation!🙈

The base products I normally use are:
- MAC Studio Perfect Cushion: N18 (one tone lighter)
- NARS Radiant Longwear Foundation: Mont Blanc (naturally half a tone up)
- Jungsaemmool Essential Nude Cushion: Fair Pink (perfect match)

The 364 shade I purchased is the color of NARS Mont Blanc with the gray undertone removed.
I've included a comparison photo for your reference.😉
(The color in the photo is the closest representation to how it looks in real life.)

 *Coverage
The coverage is not very high, as it applies thinly.
As you build it up layer by layer, the coverage does increase, but
when you apply more, it still builds up thinly... 🤣 It doesn't provide full coverage.
For those who consider coverage important, please take this into account!

*Quick Fixing
When applied on the skin, it sets quickly due to the heat of the skin, 
so I applied it half-face at a time.
It seems to set faster because of the good staying power and thin formula.

*Pump Control
For those who don't use a foundation brush, 1 pump is quite a lot.
It's difficult to control when only pumping half.

*Shades!!!!!!!!!!!!!😱
The 364 shade is perfect for me..!
But it was really tough to choose the right one.😂😂😂
I still have regrets about the other untested colors.ㅋㅋㅋ
I heard Shu Uemura foundations tend to have a yellow undertone, 
but when I tested it on the back of my hand in the store,
the yellow-based side oxidized and turned too yellow,
and the pink-based side suddenly looked too red...so I was conflicted.

I knew the recommended shades were 584, 574, and 674, but
584 was way too light and looked too white (for 13-17 shades),
574 was said to have more pink than 674, but it looked too orange-y,
and 674 was too yellow-y....🤦🏻‍♀️
After agonizing over it, I went back to the store and tested 364,
and lo and behold, it was perfect! For 21 shades, I should get the middle 7.
But 463 was way too dark.

The explanation is that the first digit is pink-3------yellow-7,
the second digit is dark-3------light-9, 
and the third digit is low saturation-3 to high saturation-5.
But it doesn't always work that way, so I really recommend testing it out
in person before purchasing!!!!!!!!!!
Even though the product applies thinly, the difference in shades is quite noticeable
on the face compared to the actual bottle.

 *Reference* I'm closer to a complex skin type
and I'm around shade 22, but I prefer the 21 pink-based shade!😀
The method I used to apply this foundation is
to pump out slightly less than a full pump onto the back of my hand,
then spread it widely across my face with my hands and
pat it in evenly with a cushion puff!

***Longevity
The makeup stayed the same all day without any touch-ups
It didn't fade, clump, or anything like that,
and it blended naturally with the oil on my skin!
But it's not overly oily or shiny either,
and since the foundation is quite matte, I didn't even need to use powder,
yet it stayed smooth and lasting.

***Adherence
The adherence is great, so it doesn't sit on top of the skin,
but rather feels like it's thinly fixed and locked onto my face.
And surprisingly, even when I blow my nose or touch my face,
the makeup doesn't peel off.
It also stayed neat when I wore a mask.

***Lightweight
I thought matte foundations would be thick, but this one is
really light and applies thinly.
It gives a clean skin look without feeling stuffy.
It's a runny liquid formula, not a thick one!!
It's not a foundation that needs to be controlled and applied thinly,
but rather one that goes on lightly and evenly even when applied generously.

***No Darkening
There's no darkening at all!!!!
Since it's a runny liquid type foundation,
the color when first pumped out and the color after it sets and dries
are a bit different (slightly darker as the moisture evaporates?),
but once it's all blended in, it maintains the same brightness all day!
It doesn't get darker by mixing with the oils on my face,
so I bought the 364 shade, which is a bit brighter, and it stayed radiant until the evening.
The pink-based shades seem to maintain a brighter look for longer.
574 and 674 looked relatively more muted when applied to the face.

***Volume
Foundation bottles are usually 30ml, but this one is 35ml!!!!!
For a department store brand in the 60,000 won range with 35ml,
I think it has great cost-effectiveness compared to other brands!
And the product performance is great too😚

If you apply a moisturizing base before using this, it'll be even more perfect!

Dry-skinned people may not suit this product well. It's best for using when you're oily and sweaty in the summer.

This is a formula between semi-matte and matte.
I went to the store, got tested, and bought this, and it's great.
When expressing natural looks, I use a dense brush, and when I want to increase coverage, I pat with a sponge. At first, it may seem like it emphasizes some flakiness, but after an hour or two, it mixes with the natural oils on my face and becomes very natural-looking.
The longevity is fantastic - the foundation is still there even after 10 hours. There's no darkening either.
Even though it has a pink base, there's no darkening. The pink is not a dull, ashy pink but a vibrant, lively pink, which I really like.

shuuemura Unlimited Matte Foundation [SPF24/PA+++] [364] Reviews

2 Reviews