zoeva Authentic Skin Foundation [080W Brilliant]

The price is really reasonable too ㅠㅠ It's just as good as department store foundations that cost over 60,000 won, but it's much more affordable..! The quality doesn't lag behind, so at this price, it's really great ㅎㅎ

The stores are very limited! It seems like you can only purchase it online from their official website, but I'm not certain ㅠㅠ So the accessibility is a bit poor ㅠㅠ There are only two Sephora stores, so testing it out is really difficult.. Ugh I happened to come across a Sephora store and was able to try it out and purchase it, but given the limited stores and always crowded conditions, it's a bit tough to get your hands on. And it's not really a downside, but more of a characteristic - since it's hydrating and has good pore coverage, it's not completely matte, but more of a semi-matte finish! I personally prefer a very matte look, and since I'm oily, I sometimes use powder as well ㅎㅎ But it is essentially a matte type and has a powdery finish!! I think in the height of summer, it might not work too well for my oily skin type ㅎㅎ It's a minor thing, but the bottle is glass which is nice, but the lid is made of a cheap, lightweight plastic material. It doesn't look too bad, and it doesn't cause any issues when using it, but if I had to nitpick some downsides, that would be one of them..ㅎㅎ

As for the shades, while directly testing them out is the most accurate, I can share some reference points for you. I have 22 with reddish undertones!!! I use the Light shade of the Hanskin concealer, and I can also provide the shades I've used for other foundations as a reference: Estee Lauder Double Wear Bone, Nars Radiant Longwear Vienna, Doville, Clinique Beyond Perfecting Linen, Fenty Beauty Foundation 185, MAC Mineralize Whatever the famous one is 21C, Too Faced Born This Way Porcelain, Bobbi Brown Stick Foundation Cool Sand 2.25 The Jungsaemmool Cushion Light was a bit too pale for me. The Fenty Beauty Foundation 185 matches me pretty well, but has a slight pinkish tone, so I felt a slightly more yellow-toned shade would blend in even better with my skin. These are the shades that have worked for me!! Hopefully this helps as a reference ㅠ By the way, for Korean brands, when they have two shades, one is often way too light and the other is even darker than my neck ㅠㅠ ㅋㅋ 21 is too pale and 23 is darker than my neck, so 22 is just right ㅋㅋ And while I'm generally cool-toned, I currently have brown hair dye, and I have quite a bit of redness and ruddiness, so the 080W warm shade blended in the best for me when I tried it. The name is "warm" but it's not overly yellow-toned.😉 The photos I took came out more yellow and intense than the actual product ㅠㅠ The official website photos are probably more accurate. It's easy to use and the formula is great, so you can just apply it casually with your hands!! It works well with the brushes or sponges you already use too. I use the Hanskin concealer, and the shade and texture match well with this foundation. I just use the concealer to cover any intense blemishes and discoloration, and then apply this foundation lightly with my hands, and that's enough.