The cool menthol gives a refreshing sensation when washing. There's a brief moment where you feel the itchiness subsiding as you rinse.
As someone with seborrheic dermatitis, I constantly deal with itching and dandruff. While this product feels cool when washing, it actually triggers more severe itching afterwards. It also leaves my scalp even drier. I suspect it's due to the less-than-ideal ingredients. Honestly, this product isn't even fit for washing feet.