I've been using the Innisfree products for a very long time and really love them! Among them, the Whitening Moisture Cream, which is called a cream but I've been using as a lotion substitute, is amazing! It has a texture that's somewhere between a lotion and a cream - it has the richness of a cream but applies and absorbs very lightly, making it a perfect lotion alternative. The texture is a bouncy, pudding-like consistency without any stickiness. Especially when I apply this and then do my makeup, I find that my foundation applies so much better. It claims to have both moisturizing and whitening properties, and while I'm not sure about the whitening, the moisturizing power is definitely there. I can really feel the difference in my skin when I use it versus when I don't. It's especially great for dull, dry skin, providing an instant boost of hydration. And the product volume is huge, so it lasts me a very long time - overall, it's a great value for the money.