Name: Pure Color Love Liquid Lip [304 Revealed]
Brand: ESTEELAUDER
Rating: 5 (2 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

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Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

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Pure Color Love Liquid Lip [304 Revealed]

Rubs Off

Pink Tint

Has Good Color

It's called a liquid, but... hmm, it's a mousse formula, but
it smears a little..
Other than that, well.. it's okay!!
Isn't a lipstick all about the color and formula?

I have a cool-toned complexion in the winter.
The lipsticks on my vanity are mostly deep reds.
Orange-reds don't suit me.
I accidentally received one as a gift, and it's a perfect match!
It's a pink-red shade - !
Looking at it now, the ingredients don't seem too bad either!

-Lipstick of a lifetime.

Friend who gifted it, thank you
I'll definitely buy it again once I finish it ㅎㅎ

퓨어 컬러 러브 리퀴드 립 [304 레브드레드]

 The concave part fits perfectly into the center of my bottom lip.
The top part and the lip line area can be covered well using the opposite, upper side of that concave surface. The pointed shape at the top works great for tracing the lip line.
The very tip can be used to delicately apply to the thin corners of the lips.

+I finally managed to completely remove that sticky sticker residue. Using an oil-based product, rather than just a cream, was the key. I put a couple drops of face oil, massaged it in to dissolve the stickiness, gently scraped it with my nails, and then wiped it all off with a tissue. The oily residue was completely removed. For those without face or body oil, you could even try using cooking oil - that seemed to work well too!

 🌸Longevity and Pigmentation
Even though it's described as a matte lip, it doesn't have that super-adhered, matte feel. The pigmentation is also on the lighter side. The pigmentation is a matter of personal preference, so it's not necessarily a bad thing. But with the matte+liquid lip combination, I was expecting a bit more of that clingy matte feel. It's still comfortable, non-drying, and smooth, which is good, especially for my very dry lips.
However, it doesn't have that lacquer-like, super-adhered feel. There is some transfer, but it's not to the point of completely coming off or leaving a messy ring. It's just a moderate amount of transfer.
So it's not a super-pigmented, transfer-proof tint type of product. But it doesn't leave an uneven, patchy stain either.

The concave part of the applicator tip makes it difficult to wipe off excess product when I want a lighter application. If I want to apply it more sheer, I have to kind of scrape it off the back of the applicator. And even for regular application, when there seems to be too much product on the tip, I can't easily wipe it off that concave area. The excess often ends up getting applied too heavily on my bottom lip.

🌸Sticky Protective Film
The protective film leaves a sticky residue even after I've tried to wipe it off as much as possible with lotion (as shown in the last photo).
It's not just me - I've seen others mention this as well. The sticker on this product seems to leave a particularly stubborn sticky residue. I've tried peeling it off gently and wiping the sticky parts with lotion, but it still leaves that annoying sticky mark. Other stickers usually come off cleanly, but this one is just persistent. I'll have to keep wearing it with the sticker on and just twisting the cap to open it.

 It applies so evenly and is easy to swipe on. Even though I generally don't prefer such a unique shape, this one works well. The concave spoon-like part at the top fits nicely into the plump center of my bottom lip, keeping it in place without bleeding out. When I just apply it to the center of my lips, I can almost do it without a mirror! By fitting that concave part into the center of my bottom lip and sweeping it around, it applies evenly. For the thin corners of my lips, I use the pointed tip to carefully fill them in. The tip is not blunt, so even the thin areas get decent coverage. It's especially convenient for just swiping it across the bottom lip and blending it in.
Using the spoon-like indentation to apply to the center of the bottom lip, the flat back of the spoon to sweep across the lip lines, and the thin, pointed tip for the corners works really well. The unique shape seems thoughtfully designed to accommodate the different areas of the lips.

🌸Price
The price is quite satisfactory as well! Estée Lauder's Pure Envy line has lipsticks and liquid lips in the 40,000 won range, but Pure Color Love is priced at 31,000 won, which is relatively affordable. Yet the color, quality, and packaging are all great, so it feels like a good value. With department store discounts, it can even be purchased in the late 20,000 won range, which is quite reasonable for an Estée Lauder lip product. And the quantity and quality are not lacking at all.
Compared to other department store lip products, which are often around 40,000 won, this feels like a good bang for your buck.

🌸Packaging
The packaging is nice as well. It has a sleek, elongated shape with no unnecessary curves, keeping it clean and simple. There's just the brand name in a small, raised transparent embossing, keeping it minimal and clean. The transparent body allows you to easily see the remaining product and color. It's lightweight, compact, and the clean, pretty design makes it nice to carry around.

ESTEELAUDER Pure Color Love Liquid Lip [304 Revealed] Reviews

1 Reviews