The color is not very red, nor is it orange. It's similar to MAC Russian Red, so I bought it, but since Russian Red is not available, I can't compare them.
One thing is certain - it's not a cool red, it's a warm red.
It has a slight orange tint.
It's not a pure, honest red.
The staying power is strong, and it's affordable, so I'm very satisfied.
It's matte.
When you apply it, it's hydrating, but as time passes, it gradually becomes more matte. ㅜㅜ