It's a vibrant orange-red shade. Highly recommended for warm skin tones. I received this as a gift and have been using it. While it doesn't look overly stark on cool tones, it's not exactly a perfect match either. The lipstick applies smoothly with a moisturizing feel. It doesn't have an overpowering scent.
The plumping effect is minimal and it doesn't last very long. I wouldn't recommend this to anyone who dislikes even the slightest fragrance.