Light and non-sticky, yet gives bouncy curls. This product lives up to its one-line summary! Usually, curl creams with high moisture content don't hold curls well, and those that do hold curls tend to be sticky. However, this product seems to have struck the perfect balance. I first encountered it when a stylist at Chahong applied it during a hair appointment. I bought it at the salon, and after using up the entire tube, I loved it so much that I repurchased. Apply once to damp hair, then after drying, use about half the initial amount for best results.

Brand reputation? More like a product for makeup artists. I just can't seem to make it work for me.