The texture is similar to Etude's Cherry Jelly Tint, but while that one feels oily, this Holiday Tint has a more hydrating feel. When I first saw the color, I thought it might apply too intensely, but it actually goes on naturally, like a subtle stain.
With 11 ingredients to be cautious about, the formula isn't particularly skin-friendly. The staying power isn't great either, which is disappointing for this type of product. You'd expect better longevity from this texture.
