Glides on smoothly and is easy to use. The color looks natural, like your own lip color. If you're a fan of MAC's Hug Me (almost a holy grail?), this has a similar shade when applied. It gives you that polished 'no-makeup makeup' look.
The only downside is that it's easy to get product on the cap when closing. But honestly, it's relatively affordable, convenient to carry, and overall quite satisfying.