Among Natural Shine products, this is the one I've settled on and used the longest. The reason is simple - it's all about the ingredients. I've tried both the Lip Cure Balm and Lip Cure products, but their colors were too tacky and they dried out my lips. This glossy product, however, is moisturizing and personally suits my complexion best, so I keep using it. When you buy from the official website, you can get a 3+1 deal, so I've stocked up. The color is subtle, so I use it casually like a lip balm.
Probably because it uses fewer chemical ingredients, the color payoff and staying power aren't great. Even though it's called glossy, it doesn't give that pretty shine like a water-tint gloss. I've accepted this compromise because the ingredients are good. The swatch in the photo shows about 4 layers applied to the back of my hand.
Because the color is light but the ingredients are good, I personally use it as a base product before applying other lip products.
