The most popular fragrance from Santa Maria Novella is Freesia. I couldn't smell it due to a stuffy nose, but now that I can, I'm leaving this review. Though it's a cologne, it surprisingly lasts long and has a pure, soap-like scent. While different from Jo Malone's English Pear & Freesia, both share an innocent charm. Being a cologne, you can spritz it liberally without overwhelming others - it's delightfully subtle.
The scent isn't particularly strong, so you need to apply generously. Longevity is comparable to Jo Malone.
Carry the empty bottle with you and spritz from head to toe for all-over freshness.