Smooth and creamy application. The overall texture is not too thick, applying in a thin layer that builds color nicely. The wear time is decent, fading after eating a meal and drinking tea. No staining. Excellent quality for the price range. The shade 7 is a cool-toned color, but not overly purple. It has a muted yet saturated quality... Looks beautiful on both warm and cool skin tones. Has a subtle darkness to it.

There is some noticeable emphasis on dry patches, though not extremely severe. The scent is somewhat present, though not particularly pleasant. As a matte lipstick, there is a definite drying, clingy sensation after application. This is likely more pronounced for those with naturally dry lips. Recommended to apply a lip balm first, then layer the lipstick on top.

-Color: It seems to be a cool-toned lip product. Just a neutral color that anyone can use. -Longevity: The longevity was surprisingly good. Of course, it will transfer if you drink from a paper cup, but when I just left it alone, the staying power was quite good. -The matte packaging is very pretty.

-There is a bit of emphasis on flaky skin, so you need to exfoliate before using this product. -Since it is a matte lipstick, someone like me who usually has dry lips felt my lips were extremely dry on the days I used this product.

-It applies well even if you don't slather it on, just dab it on. -Applying a thin layer of vaseline or a moisturizing product on top helps a lot with the dryness.