ProsThe staying power is great! It does transfer a bit under the eyes as time passes (in my experience), but less than Etude's Curl Fix Black! I'm not sure if it's due to the color difference or if it's just how the BBIA mascara performs in general. I can definitely vouch for its longevity. The curl-holding power is also impressive!
ConsThe color isn't a natural brown, but rather looks like brown powder dusted on mascara-coated lashes. I'm deducting two stars for this reason alone. Everything else is decent enough.
TipI haven't tried BBIA's black mascara, but I doubt it would look like powder-coated lashes.