Name: Lip and Cheek Glow Balm [Way to Glow]
Brand: KYLIECOSMETICS
Availability: OutOfStock
Rating: 5.00 (1 reviews)

The color expression is truly beautiful, and when applied to the cheeks, it gives a subtle Inner Glow without feeling heavy or sticky, so I used it well even in summer. There's a slight difference from the photo - the color is a coral pink with a hint of white. It's a youthful shade that makes you look naturally radiant, so pretty... The official website images make it look dark, but in reality, it's a product that spreads thinly and widely even with a tiny amount, so it's very delicate and natural. A YouTuber's review was spot on. There's a video review by a Korean YouTuber, and the color payoff feels exactly the same as in that video! I'm not usually a coral person, but this is so beautiful... It's as pretty as Chanel's. Kylie's color sense is truly amazing! While artist brands have classic colors but tend to focus on bolder shades from an artist's perspective, Kylie's has a unique, sophisticated vibe. Just like in Korea, where products developed in collaboration with YouTubers are often more refined, beautiful, and versatile than those from cosmetic brand development teams, this product combines Kylie's color sense (honed by constantly being surrounded by luxury goods and cameras in pursuit of ultimate beauty) with the luxury quality of Coty, a top global cosmetics giant and manufacturer. The color range is really sophisticated. It adheres well, and I like the packaging too. The simple and slim design keeps me in a good mood without getting tired of it. This shade gives a soft, blurred effect when applied around the lip line, along with a fair complexion look. It's especially cute when applied to the cupid's bow. However, it doesn't have enough coverage to conceal very dark lip lines. For those without very dark lip lines, you can lightly cover with a cushion and then dab this on for a pretty, softly blurred effect. This product is portable and easy to apply, so I found myself reaching for it often in summer. The color seems to go well with anything... So I think it'll be great for travel too.

It's a brand that requires overseas purchasing, as I'm usually not satisfied with the quality or color range of domestic color cosmetics. The most frustrating part is that even though I'm a Diamond tier member and always subscribed to brand news, they've stopped sending sale emails recently after rumors about Kylie Cosmetics struggling. I've requested it multiple times in surveys and sent separate emails, but their customer service has completely disappeared, so I can't even get a response. The shipping costs and lack of direct shipping are also issues... So it might be better to just use a purchasing agent. But despite all this, there are reasons why I'm still satisfied even with the hassle of overseas purchasing, which I'll explain below...

These days, Chinese cosmetics are really good, and domestic products have become more diverse in color, so I prefer American brands less. But this is the only American brand I consistently buy from overseas... I've bought a lot, and so far, the only product I was dissatisfied with was the high-gloss transparent lip gloss. If I didn't have many cosmetics, I might have bought their advent calendar or full color set. For lips and this blush, buying the full color set is a bit more discounted, and for lips, the 3-piece sets are more cost-effective. They often sell past limited collections or holiday products at really low prices! To choose, I first look at the product page images, then search for the product in English on TikTok to watch foreigners' videos. Korean YouTubers sometimes review them too. Kylie Cosmetics isn't available at Sephora, but honestly, the quality is better than most Sephora brands, the colors are really gorgeous and sophisticated, and the discounts are big during official website sales, so I always buy during sales. There used to be a lot of talk about quality, but now that Coty has acquired and rebranded it, the quality has improved across the board. The pressed blushers are much better quality than NARS... There's a separate shipping fee for orders under $50 or $60 on the official website, and currently, there's no direct shipping to Korea, so honestly, if you use a forwarding service, the basic shipping fee alone will be around 23,000 won... But if you buy a lot, you'll get hit with high shipping costs due to volume and weight. So for buying in Korea, it might be good to use LA Fantasy during sales, as they reflect the discounts and allow bundled shipping with Sephora and other brands. Or it's good to stock up when you're abroad because the overall quality is excellent, and looking at just the product prices, many Sephora brands are more expensive than Kylie. I heard they sell it in some drugstores in Canada, and it's available at Nice Airport duty-free in France, but probably not the full range. If you're lucky, you might find products close to or past their expiration date in American discount stores, but that's like finding a needle in a haystack... And there are many counterfeits, so be careful with discount stores or places selling too cheaply in Korea. Products on sites like AliExpress are 100% fake.

Lip and Cheek Glow Balm [Way to Glow]

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