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SUM37

SUM37

Secret Rice Nuruk Daily Exfoliating Cleanser

4.333
Retail Price₩27,000
Size120g ≈ 4.23 oz.
Ranking

TikTok Reviews

AI-Analyzed Reviews

Pros
  • Improves Skin Texture1
  • Creamy1
  • Has Particles1
  • Exfoliates Well1
  • Cleanses Well1
Cons
  • Too Watery1
  • Not Effective for Pore Care1

3

Reviews

4.33

5
2
4
3
2
1

Korean Reviews

  • ma**********
    Combination SkinBrightening/Dark SpotsInner DrynessWrinkles/ElasticityDead Skin Cells
    RecommendedJun 26, 2025
    I'd like to share my honest and detailed thoughts on the positive aspects of using the Su:m37 Secret Rice Nuruek Peeling to Foam Cleanser. First, what drew me to this product was its unique "rice nuruek" ingredient. While I've tried several cleansers with fermented ingredients before, the promise of gentle dead skin cell removal and complexion refinement from "rice nuruek" really piqued my interest. Using it exceeded my expectations. When I first squeezed the product onto my hand, the texture felt incredibly soft and fine, like a smooth cream. Unlike typical scrubs or peeling products, there were no rough or irritating particles, giving me the impression it would be gentle on my skin from the start. Adding a bit of water and massaging it in created a soft lather like a foam cleanser, making it feel like a product that combines the best of both peeling gels and foam cleansers. True to its name "Peeling to Foam," it starts with a dead skin cell care sensation and gradually builds up to a rich lather, naturally transitioning into a thorough cleanse. What impressed me most was how my skin felt after washing. Usually, after using peeling or exfoliating products, my skin often feels tight or sensitive. However, with this product, my skin felt incredibly soft and hydrated post-cleanse. Not only was my skin texture smoother, but it also felt like my dead skin cells were gently refined without any irritation, leaving my skin feeling fresh and comfortable. Another great aspect is that the gentle ingredients and texture allow for daily use. Being able to use it even on sensitive days was a big plus for me personally. Especially in seasons when fine dust accumulates and external pollutants easily build up on the skin, daily cleansing becomes even more crucial. This product really satisfied me in its ability to refine skin texture without irritation. Another advantage I noticed while using it was the scent. It has a subtle, natural fermented fragrance that made cleansing feel more like a relaxing ritual. I think even those sensitive to strong fragrances could use this without issues. It's as if the scent helps calm your mind while cleansing. This fragrance added an extra layer of satisfaction beyond just being a cleansing product. The packaging was also impressive. The sleek, premium design looked great on my bathroom shelf, and the tube format allowed for hygienic use. Being able to squeeze out every last bit of product without waste was another practical advantage I appreciated in daily use. Over time, I definitely felt my skin becoming more refined, especially on days when blackheads or whiteheads were more noticeable - using this product made my skin texture noticeably smoother the next day. Rather than an immediate exfoliating effect, I was impressed by its gentle yet consistent refining action. This meant it worked well not just as a 2-3 times weekly treatment, but as a daily foam cleanser providing sufficient dead skin cell care. Compared to other products, this one's strength lies in its focus on restoring skin to a healthy baseline condition. Rather than boasting strong cleansing power or intense peeling effects, it gives the impression of gently nurturing skin health over time without irritation, making it a cleanser I'd like to keep by my side for a long time. In conclusion, the Su:m37 Secret Rice Nuruek Peeling to Foam Cleanser truly lived up to its "secret" name in terms of satisfaction. From its gentle peeling action without irritation, to the rich lather for thorough cleansing, to the smooth and hydrated skin feel post-wash, and the mild formula suitable for daily use - it's one of the few cleansing products that has met my initial expectations. While individual skin concerns and lifestyles may vary, I would strongly recommend this product to anyone looking to manage their skin texture "gently and softly, yet effectively." I hope to see more skin-friendly cleansing products utilizing fermented ingredients like this in the future, and I feel this Su:m37 product will be a long-term staple in my cleansing routine.
    [While I was generally satisfied with the SU:M37 Secret Rice Nuruek Peeling to Foam Cleanser, there were a few aspects that left me wanting. I'll share these points honestly. First, the consistency and texture of the product were slightly disappointing. The formula is a bit thin, making it difficult to control when squeezing from the tube. Often, too much product would come out at once. This became especially problematic when the tube was half-empty, as the contents would pour out easily, making it hard to control the amount used. I felt that a lot of product was wasted if I squeezed too hard. I think it would be better if the texture was a bit thicker or if the opening was designed to dispense a more precise amount. Second, I found the cleansing effectiveness somewhat lacking. While this product's gentle and mild feel is a plus, it fell short when it came to removing point makeup or waterproof products. It's certainly suitable as a second cleanser or for morning cleansing and sensitive skin, but it felt too weak to remove heavy makeup directly. In this sense, it might disappoint those expecting an "all-in-one cleanser". Third, the price point is a concern. As SU:M37 products generally fall into the premium category, this cleanser was similarly priced. While the cost is somewhat justifiable considering the fermented ingredients, gentle formulation, and brand reliability, it might feel burdensome for a daily cleanser. Especially since the volume isn't particularly generous for the price, it could be a barrier for those who prioritize value for money. Fourth, the peeling effect may vary from person to person. Personally, I appreciated the gentle and gradual dead skin cell management, but those expecting immediate exfoliation or noticeable skin turnover might be less satisfied. In fact, at the beginning of use, I wondered if it was really removing dead skin cells at all. For those who prefer a more intense peeling sensation, this might feel too mild. Lastly, the scent of the product could be divisive. While I personally found the subtle fermented aroma pleasant, some users might be sensitive to the slight fermented smell or the natural scent characteristic of fermented cosmetics, given the "rice nuruek" aspect. The absence of artificial fragrances is a plus, but it might bother those who are sensitive to scents or prefer unscented products. In conclusion, while the SU:M37 Secret Rice Nuruek Peeling to Foam Cleanser can be an ideal choice for those wanting gentle cleansing without skin irritation, it has drawbacks in its thin texture, limitations with heavy makeup removal, price point, varying perception of peeling effects, and potential scent preferences. Considering these points, this product might be perfect for those with super sensitive skin who want daily, gentle dead skin cell care, but it might disappoint those seeking immediate cleansing effects or prioritizing volume for price.]

  • cl******* profile image
    cl*******
    Combination SkinAcne Skin
    RecommendedApr 10, 2025
    I'm completely satisfied with how it feels and its cleansing effectiveness. It has a whipped cream-like texture with little granules in it.
    It's not exactly cheap, and it contains some pore-clogging ingredients... The price is a bit high.
    I use it in the evening after my cleansing oil.

Ingredients

What's inside

All Ingredients145
1-2Low-Risk122
3-6Medium-Risk11
7-10High-RiskFree
Undetermined12

All Ingredients

145
d-Limonene, dl-Limonene, LimoneneLinaloolCitronellol
Titanium Dioxide, CI 77891

Ingredient Functions

Moisturizing, Skin Barrier Protection effects from key ingredients

108
Moisturizing
10
Skin Barrier Protection
6
Soothing
2
Lock in hydration
1
Sun Protection
0
Exfoliating
0
Brightening
0
Acne Care
0
Anti-Wrinkle

Ingredient Information:

Each ingredient is selected for its specific purpose, such as improving skin hydration or brightening. However, the inclusion of these ingredients does not guarantee the overall effectiveness of the final product. Simply using these ingredients does not ensure the product will deliver the claimed benefits.


Ingredients by Skin Type

Oily Skin
2
1
Dry Skin
6
0
Sensitive Skin
3
1
  • We recommend reviewing the full ingredient list from the manufacturer/brand before purchasing.
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  • The ingredient ratios are provided by the brand, which is fully responsible for their accuracy.

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