Name: Bulgarian Rose Lip Treatment Balm [Pure Red]
Brand: ISOI
Rating: 4.47 (15 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

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Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

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아이소이

Bulgarian Rose Lip Treatment Balm [Pure Red]

Doesn't Last Long

Soft

Oily

Good Pigmentation

Looks Natural

Has Good Color

Adds Vitality

Coral-Toned

Subtle Scent

Lasts Long

Also buy a brush and apply it with the brush★ Highly recommended♥

It's a bit inconvenient getting it on my hands! The lip balm gets stuck in my nails..

Wow! I love it so much! It feels like a life essential...ㅜ

불가리안 로즈 립 트리트먼트 밤 [퓨어레드]

The only downside is that the packaging could have been a bit more sophisticated.

I bought the IU lipstick and the color payoff is great. Especially the liquid tint, when I apply it, it sometimes gets on my teeth, but that doesn't happen anymore. I heard the packaging has been renewed and it now comes in a lipstick form. I used to feel uneasy when the lip product would get on my food, but since it's made with natural ingredients, I'm relieved and it's good that I can eat it. The tint I used before would cause peeling and I'd have to peel it off, which would make me bleed, but that doesn't happen anymore!

This product has been renewed in a stick form. It has become easier to apply.

I'm not a big fan of red-toned shades, but there are only two options - baby pink and another one. It's a lip product, but the color selection is too limited.

Model IU's lips are so pretty that I couldn't resist buying it.
The natural color payoff is pleasing to me. The moisturizing effect also seems quite good.

The more you apply, the better the color payoff.
I like to apply the lip tint and then dab it in the center of my lips for a natural-looking gradient!

The lack of diverse colors is a downside, but I like this color.

It's natural but the color payoff is better than expected :-)
There's no emphasis on lip flakes and it's moisturizing, which I like.

Applying it with your fingers can allow dust to get in, so it's better to use a lip brush to apply it cleanly

The staying power is a bit lacking. And most importantly... having to apply it with my fingers is really inconvenient. If they sold it with a lip brush too... or even if it was in a stick form..

The best part was the moisturizing power! It leaves the lips looking moist and lively. It's not a dull red, but a transparent red feel, so it looks natural even if you don't wear any other makeup! My lips often get dry and flaky, but I can apply this without any burden - it's so moisturizing~

To make it more pigmented, you really have to layer it on several times. Applying it that way gives a slightly oily look. The fragrance is not great - it has a crayon-like smell. The image on the left is after multiple layers, and the one on the right is even more heavily applied. Those wanting a more intense color will have to layer it, which can be a bit of a hassle. I initially wrote the review after just one application, but I'm revising it now. The color fades quickly over time, which is probably because it's natural - that's the downside.

The ingredients are quite good, and the color is natural and moisturizing. It applies well with a gradient.

You can get it cheaper at the duty-free shop.

While I was careful, I ended up dropping it, and the plastic lid broke, which was disappointing. I wish there was a more hygienic way to apply it than using my fingers. It's a twist-up type, being a stick format.

It was great to use during my trip to India as it was natural, didn't irritate my lips, and was portable.
A light application on my bare face, including my lips and eyelids, gave me a radiant look.
The glass container was hygienic for storage.

Of course, I apply it to my lips, but if I lightly dab it at the ends of my lower eyelids, it blends in to create a soft pink hue, making my eyes look more lively. It also works well when applied to the cheeks.

Everything is good, but the longevity is lacking, so I have to carry it in my bag and reapply it frequently. But I understand since it's a natural cosmetic product ㅋㅋ

This is the lip balm of my life.
The moisture and color payoff are both satisfactory!
I unconsciously end up eating it when I apply it to my lips, but this one is safe!
The quantity is also very generous!
I used to use the Innisfree flower water tint in Camellia, but I was so depressed because my lip color became so dull and stained.
After using this, I came back to it. As expected, cheap is not always cheerful.

- Especially for lip products that you unknowingly end up consuming a lot of, I've switched everything to all-natural products, and this lip balm is great. (I used to use products from D*or, M*c, etc., and realized they had way too many harmful ingredients. Thinking about consuming those was concerning.)

- I'm on my second tube already, and my natural lip color has actually returned to a more natural and pinkish hue. Just applying this lip balm generously on bare lips gives a natural, vibrant look. Good!

- Only 2 color options (red, pink)
- Lacks longevity
- Expensive price for the volume (a bit hesitant to buy without coupons)

- Kind ingredients
- Natural color payoff
- Large volume
- Subtle natural rose fragrance
- Moisturizing

I first apply the Rogo Lip Essence to moisturize my lips, and then I apply the Isoi lip balm on top. It looks prettier than just applying the lip balm alone, like a tinted flower petal. If you apply it more heavily in the center, it creates a gradient floral effect. You can also use it as a cream blush!

I apply it with my fingers, and I use the leftover on my cheeks too since the ingredients are good. I just swipe it on my fingers and let it absorb into my skin.^^ As it's a lip balm that you apply with your fingers, it may be a bit inconvenient for some people.

The lip balm from Isoi is my favorite among their products. While individual preferences may vary, the color payoff that I was worried about after reading the reviews actually turned out to be a beautiful rosy tint on my lips - moist and lively. It was an unnecessary worry, and the longevity doesn't seem to be significantly lower than other lip balms. Reapplying it frequently is fine. The ingredients are good, and I can't help but admire my pretty lips while looking in the mirror haha.
It still has a lot left, even though I've been using it generously. It's a satisfying product with beautiful color payoff, moisturized lips, good ingredients, and a reasonable price. You can even get it as a free gift when purchasing other cosmetics.