{"content_id":"2133106","content_type":"product"}
Hwahae
제품 이미지
ISOI

ISOI

BRIGHTENING SERUM

4.50400
Retail Price₩28,000
Size15mL ≈ 0.51 fl. oz.
Ranking

TikTok Reviews

AI-Analyzed Reviews

Pros
  • Easily Absorbed164
  • Pleasant Scent127
  • Easy to Apply77
  • Lightweight65
  • Not Sticky64
  • Doesn't Drip50
  • feels refreshing47
Cons
  • No Brightening Effect20
  • Scent Fades Quickly6
  • Contains Artificial Fragrance6
  • Disrupts Oil-Moisture Balance3
  • Absorbs Well2
  • Not Effective for Pore Care2
  • Has Particles1

400

Reviews

4.50

249
5
4
3
2
1

Korean Reviews

  • yu******
    Dry SkinSensitive SkinAtopic Skin
    RecommendedJul 14, 2025
    I've been using this serum since high school, and now I can't imagine my routine without it. It's perfect for those with super sensitive skin, as it's so lightweight. The absorbs well and absorbs quickly, making it an ideal daily item in my skincare regimen.
    While it absorbs well, it feels a bit too drying when used on its own.
    I find it works best as part of a morning skincare routine, right before makeup application. If you prefer using it in the evening, I'd recommend pairing it with a hydrating moisturizer rather than using it alone. This way, you'll ensure your skin gets the hydration it needs!

  • ng********
    Oily SkinSensitive SkinAcne SkinBrightening/Dark SpotsSebum/BlackheadsInner DrynessEnlarged PoresDead Skin Cells
    RecommendedJul 13, 2025
    It's so moisturizing and wonderful! I was a bit worried after reading reviews about skin reactions, but my sister and I have sensitive skin and we didn't experience any blemishes from using this! The subtle rose scent is absolutely divine. I love it so much I want to repurchase!
    Hmm... Although it's supposed to be brightening, the radiant effect was only temporary and I didn't notice any significant results. Still, it wasn't bad!
    The reviewer appreciates the product's moisturizing properties and gentle formula suitable for sensitive skin. They particularly enjoy the subtle rose fragrance. However, they found the brightening effects to be short-lived and not very noticeable.

Ingredients

What's inside

All Ingredients37
1-2Low-Risk31
3-6Medium-Risk5
7-10High-RiskFree
Undetermined1

All Ingredients

37
CitronellolGeraniol
ArbutinNiacinamide, Nicotinamide, Nicotinic Acid Amide3-O-Ethyl Ascorbic Acid

Ingredient Functions

Moisturizing, Skin Barrier Protection effects from key ingredients

28
Moisturizing
3
Skin Barrier Protection
3
Brightening
1
Lock in hydration
1
Soothing
0
Exfoliating
0
Acne Care
0
Sun Protection
0
Anti-Wrinkle

Ingredient Information:

Each ingredient is selected for its specific purpose, such as improving skin hydration or brightening. However, the inclusion of these ingredients does not guarantee the overall effectiveness of the final product. Simply using these ingredients does not ensure the product will deliver the claimed benefits.


Ingredients by Skin Type

Oily Skin
2
0
Dry Skin
5
0
Sensitive Skin
1
0
  • We recommend reviewing the full ingredient list from the manufacturer/brand before purchasing.
  • Unauthorized use of Hwahae’s content for commercial purposes may result in legal action.
  • The ingredient ratios are provided by the brand, which is fully responsible for their accuracy.

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