Trends 6

  • Rooted in Simplicity, Defined by Numbers: numbuzin

    Rooted in Simplicity, Defined by Numbers: numbuzinDiscover numbuzin’s numbered skincare system—clear, simple, and effective. Find your number for soothing, brightening, or anti-aging skin solutions.

  • Vitamin C x Niacinamide

    Vitamin C x NiacinamideDiscover how Vitamin C and Niacinamide work together to brighten, even tone, and protect against dullness. Learn their benefits and top KBeauty picks.

  • Fun, But Make It Science

    Fun, But Make It ScienceDiscover innovative Korean skincare—from melting cleansing balms to boba creams and microcurrent devices shaping the future of beauty

  • PDRN Skincare in K-Beauty: The Review-Backed Healing Ingredient

    PDRN Skincare in K-Beauty: The Review-Backed Healing IngredientDiscover PDRN, K-beauty’s skin-healing ingredient. Learn how it works — and why Hwahae reviews confirm its repair, elasticity, and hydration power.

  • The 3-step Glass Skin Routine

    The 3-step Glass Skin RoutineAchieve glowing Korean glass skin in 3 easy steps — gentle cleanser, multi-benefit serum, and lightweight moisturizer for an effortless K-beauty routine.

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