Pure Somme

Discover rom&nd’s Glasting Color Gloss in Peony Ballet, Cream Shell, and Nutty Vague. Get shade recommendations by undertone and seasonal tone.

rom&nd Glasting Color Gloss Guide: Find your shade

Discover 5 affordable Korean perfumes under $60 that smell high-end. Fig, clean soap, cotton musk, apricot, and fresh linen scents with luxury vibes.

5 Affordable Korean Perfumes With a Luxury Scent Under $60

K beauty sheet masks Koreans actually use. Prep skin in the morning, restore at night, and prevent early aging through barrier repair and hydration.

The Korean Daily Sheet Mask Routine for Morning Prep and Nighttime Nourishment

Discover innovative Korean skincare—from melting cleansing balms to boba creams and microcurrent devices shaping the future of beauty

Fun, But Make It Science

Find your go-to SPF: daily lotions, on-the-go sticks, and glow-boosting sunscreens — curated for sensitive summer skin.

Sunscreen, But Make It You

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Explore Korea’s most trusted K-Beauty rankings powered by 900M+ authentic reviews. Check ingredients by skin type and discover what truly works — trusted by millions on Hwahae.

Products 6,769

Pure SommeHEDERA HELIX PURE LOTION

Pure SommeBABY & KIDS PURE SHAMPOO & BATH

Pure SommeBABY & KIDS PURE LOTION

Pure SommeMoisture Rice Cream

Pure SommePURE ORGANIC JOJOBA OIL

ECOREVIPure in Pure Oil

Hwanggeum GurungiGolden Snake Pure

SAM'USensitive Pure & Pure Cushion [SPF50+/PA+++] [No.21 Pure]

BODYLUVPuresome Pure Soap [Calamango]

onlEcoPure Pure Balancing Cleanser

HANULSOOPURE

SAMSKABINPure Soap [Pure Eoseongcho]

BOVINIKASHLANPure Essence Loose Powder [Pure Pearl]

BODYLUVPuresome Pure Soap [Lavender Blossom]

BODYLUVPuresome Pure Soap [Baby Powder]

BODYLUVPuresome Pure Soap [Grapefruit Peach]

BODYLUVPuresome Pure Soap [Blue Lime]

DesembrePure Science Pure 24h Care Cream

Ayulpure toner

FEMIRIDEpure essence