Discover how antioxidant-rich green tea and matcha soothe irritation, strengthen the barrier, and bring back your skin’s natural balance.

Green Calm: The Healing Power of Green Tea & Matcha

Discover how Vitamin C and Niacinamide work together to brighten, even tone, and protect against dullness. Learn their benefits and top KBeauty picks.

Vitamin C x Niacinamide

Discover how K-Beauty helps slow visible signs of aging through antioxidant, peptide, and retinol-based ingredients.

Slow Aging: The K-Beauty Secret to Timeless Skin

Discover innovative Korean skincare—from melting cleansing balms to boba creams and microcurrent devices shaping the future of beauty

Fun, But Make It Science

Discover holistic K-Beauty hair care: scalp solutions, inner beauty (biotin, collagen), and tips with real Hwahae reviews for stronger hair and scalp.

Holistic K-Beauty Hair Guide

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Products 12

MIDHARice Cream

MIDHARice Tone Up Cream

MIDHAUV Protect Rice Sun Cream [SPF50+/PA++++]

MIDHARice Hand Cream [Wild Herb]

MIDHARice Hand Cream [Rose Blossom]

MIDHARice Hand Cream [Lovely Sweet]

MIDHArice cream

MIDHARice Cream Topping Mask Pack [Moisture Soothing]

MIDHARice Cream Topping Mask Pack [Tangle Nutrition]

MIDHARice Cream Topping Mask Pack [Pore Tightening]

MIDHARice Cream Topping Mask Pack [Glowing Revitalization]

MIDHAUV Protector Rice Sun Cream [SPF50+/PA++++]