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Trends 17

Korean Lip Care Routine for Dry, Chapped LipsA Korean lip care routine for dry, chapped lips. Learn how to exfoliate gently and hydrate with lip scrubs, sleeping masks, and hydrating lip balm.

rom&nd Glasting Color Gloss Guide: Find your shadeDiscover rom&nd’s Glasting Color Gloss in Peony Ballet, Cream Shell, and Nutty Vague. Get shade recommendations by undertone and seasonal tone.

5 Affordable Korean Perfumes With a Luxury Scent Under $60Discover 5 affordable Korean perfumes under $60 that smell high-end. Fig, clean soap, cotton musk, apricot, and fresh linen scents with luxury vibes.

K-pop Idol Cleansing Care: What They Actually UseFind out which cleansers K-pop idols use and see the best match for your skin type with this simple K-beauty cleansing guide.

The Best Korean Skincare Dupes for High-End BrandsAffordable Korean skincare dupes for luxury brands like SK-II, SkinCeuticals, and Estée Lauder—effective K-beauty alternatives.

AHA, PHA, BHA, LHA:Discover the differences between AHA, PHA, BHA, and LHA. Learn which exfoliant fits your skin type and how to use them effectively for glowing skin.

How to Prep Skin Like Korean IdolsK-pop idol skin prep guide: toner pads, hydration layering, and Korean base prep essentials used by makeup artists for a smooth, long-lasting finish.

The Korean Daily Sheet Mask Routine for Morning Prep and Nighttime NourishmentK beauty sheet masks Koreans actually use. Prep skin in the morning, restore at night, and prevent early aging through barrier repair and hydration.

Rooted in Simplicity, Defined by Numbers: numbuzinDiscover numbuzin’s numbered skincare system: clear, simple, and effective. Find your number for soothing, brightening, or anti-aging skin solutions.

Vitamin C x NiacinamideDiscover how Vitamin C and Niacinamide work together to brighten, even tone, and protect against dullness. Learn their benefits and top KBeauty picks.

Slow Aging: The K-Beauty Secret to Timeless SkinDiscover how K-Beauty helps slow visible signs of aging through antioxidant, peptide, and retinol-based ingredients.

Fun, But Make It ScienceDiscover innovative Korean skincare—from melting cleansing balms to boba creams and microcurrent devices shaping the future of beauty

K-Beauty Fall Skincare: Calm with Cica, Strengthen with Ceramides, and Renew with ExfoliatorsPrep for fall with K-beauty’s best barrier-boosting creams, soothing sheet masks, and gentle peeling pads to renew dull skin.

PDRN Skincare in K-Beauty: The Review-Backed Healing IngredientDiscover PDRN, K-beauty’s skin-healing ingredient. Learn how it works — and why Hwahae reviews confirm its repair, elasticity, and hydration power.

Acne Solutions A to Z: The K-Beauty WayDiscover the best K-Beauty products for acne — from gentle cleansers to spot care and post-breakout recovery. Calm, clear skin without harsh routines.

The 3-step Glass Skin RoutineAchieve glowing Korean glass skin in 3 easy steps — gentle cleanser, multi-benefit serum, and lightweight moisturizer for an effortless K-beauty routine.

Sunscreen, But Make It YouFind your go-to SPF: daily lotions, on-the-go sticks, and glow-boosting sunscreens — curated for sensitive summer skin.