According to the reviews, the Toning White C Tone Up Cream by ETUDE does provide a brightening effect, making the skin appear more radiant and even-toned. However, the staying power of this effect varies among users, with some experiencing a temporary brightening that fades after a few hours, while others report a more lasting effect.

On the other hand, the V7™ Toning Light by Dr.Jart+ is also praised for its brightening properties. Many users have noted that it effectively evens out their skin tone and provides a natural glow. Some have mentioned that the brightening effect is immediate upon application, while others have observed that it requires consistent use over time to see noticeable results.

It's important to note that individual experiences may vary, and the effectiveness of these products can depend on factors such as skin type, application method, and other skincare products used in conjunction.