Hwahae just hit a milestone we never could have reached alone — 10 million reviews, all written by real people sharing real experiences.
Here’s a look at the numbers behind this incredible community.
The Numbers Behind 10 Million Stories
More than 5.56 million people have browsed Hwahae reviews before making a purchase — looking for honest, firsthand experiences from people just like them. That trust didn’t happen overnight. It was built one genuine review at a time.
So what does 10 million reviews actually look like? If you stacked all the words together, you’d have nearly 1.8 billion characters — the equivalent of 30,000 academic papers.
Every single one written from personal experience.
And behind all those words are real people.
3.87 million reviewers have shared their stories on Hwahae — including 1 in 2 Korean women aged 20 to 39. That’s not just a user base; it’s the heart of K-beauty reviews.
We believe the people who build this community should benefit from it.
Instead of spending on advertising, we’ve given back $2.04 million in rewards directly to our reviewers.
Reviews don’t just get written — they get discovered. 1.92 million review curators have helped surface the most helpful reviews by voting for the ones that truly made a difference in their routines.
The Brands You Loved Most
With 10 million honest Hwahae reviews as the foundation, we can now celebrate the brands that earned your trust.
Based purely on your reviews, here are the K-beauty brands that stood out.
From Us, to You
Every review is a small act of generosity — someone taking the time to share what worked, what didn’t, and what surprised them.
Thank you for making Hwahae a place where real skin stories matter.
Here’s to the next 10 million! 🥂
