49 Reviews
- ㅣynnJun 2, 2022 (UTC)Dry SkinSensitive Skin
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The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsI've been using YOI for about 10 years now. It applies in a very thin layer without clumping, has great staying power, and doesn't have any excess powder fallout. The Long Lash version is the best among all the mascaras I've tried. It's so good that words can't do it justice!
ConsPlease don't discontinue this product... Make it more popular, pretty please!
- 나다애나Nov 24, 2020 (UTC)Combination SkinAcne Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsThis has been my holy grail mascara for 7 years. It creates long, natural-looking lashes with minimal clumping. Usually, other mascaras tend to dry out and clump midway through use, but this one only starts to clump slightly when it's almost finished. I highly recommend it if you're after a natural lash look! It's also easy to remove - I usually just gently rub it off with two fingers and some water, then follow up with a cleansing foam. While it's not waterproof, I actually prefer this as waterproof mascaras tend to stain the area around my eyes (though that might just be my experience). Overall, I'm very satisfied with it.
ConsThe only downsides might be the curling power and longevity. When using this mascara alone, my lashes tend to droop, so I always use an eyelash curler. It's a bit of extra effort, but using a curler solves the problem, so it's not a deal-breaker.
TipHere's my personal tip for achieving doll-like lashes: use an eyelash curler after applying the mascara. This slightly sets the coating, completely eliminates any clumping, and improves longevity. My routine is Lashenista > eyelash curler > eyelash curler again. This really gives you that doll-like lash look with improved staying power!
- 부드러운에뮤167952Nov 20, 2020 (UTC)Dry SkinSensitive SkinAcne Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.Pros1. Creates natural-looking lashes Personally, I prefer mascaras that give an innocent look, and this one is perfect for that It doesn't clump and lengthens lashes thinly and beautifully 2. Easy to remove Even without using makeup remover, gently rubbing your lashes with lukewarm water makes it fall off easily, making cleansing simple (but rubbing your eyes will give you panda eyes) 3. Slim case Some mascaras have bulky packaging, but this one is slim and fits easily in my makeup pouch without taking up much space 4. Doesn't smudge easily With other mascaras, I'd have to touch up with a cotton swab after a few hours due to smudging under my eyes, but with this one, I barely remember having to make any corrections
Cons1. The cap sometimes cracks I'm not sure if I'm closing it too tightly, but the cap always ends up cracking 2. Lacks curling power No matter how intensely I use my eyelash curler, maybe it's my lack of skill... but when I apply the mascara, my lashes droop 3. Low brand recognition It's often not available in offline stores, and I'm always worried it might be discontinued
- 뷰린코덕Sep 8, 2020 (UTC)Combination SkinAcne Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsEach lash lifts naturally with great curling power, and it doesn't clump
ConsIt's really disappointing that mascara flakes start falling as time passes
- 56jaJan 18, 2020 (UTC)Combination Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.Pros1. It has a long lash effect that lengthens eyelashes naturally, without clumping. It applies smoothly to each individual lash (though occasionally it may clump a bit... but mostly it's a natural, lash-by-lash application). 2. Due to its natural look, it's not overwhelming when applied to lower lashes, so I've been using it there. 3. It's incredibly easy to remove. When I used to use Peripera mascara, it was a hassle to take off, but this one comes off effortlessly during cleansing.
ConsAs someone with monolids, my lashes tend to droop more easily, so I consider curling extremely important. I had high hopes after reading reviews praising its curling effect. However... why do my lashes droop more as I apply it? Even when I use an eyelash curler intensively before application, my lashes gradually droop more, so I rarely use it alone. Also, because it applies so naturally, it can look a bit sparse on my not-so-voluminous lashes. I ended up repurchasing Peripera mascara and now use this one lightly over it, mainly for my lower lashes. Those who prefer a fuller lash look might be disappointed. Personally, I'm very disappointed with its curling effect. I probably won't repurchase it.
- 땡알이Jan 12, 2020 (UTC)Combination Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsI received this as a gift from my Japanese friend (apparently it's quite popular in Japan). The good points are: 1. It removes easily. Thoroughly removing mascara during cleansing can be a bit of a hassle, but this product comes off nicely. 2. It applies thinly and doesn't clump = natural application. When you take out the wand, there's hardly any clumping, and it applies very thinly on the eyes. It really creates a natural lash look... which is a good thing, but...
ConsThere's hardly any curl! Since I prefer a dramatic effect when applying mascara, I don't think this product suited me well. It creates such a natural and thin look that it's barely noticeable.
- 리리윤슥Dec 15, 2019 (UTC)Dry SkinSensitive Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsIt washes off easily with water, applies smoothly without clumping, and is affordable. I bought it to avoid using Japanese products, and although it had Japanese writing on it, I was relieved to see it was made in China.
ConsIt's a water-soluble mascara, so I switched to this from the Dejavu orange tube. While it's not as easily removed as that one, it still comes off well.
TipIt's convenient for single-step cleansing as it washes off completely with water. However, if you ride a water ride at an amusement park, all the mascara comes off!
- 크캣Feb 16, 2019 (UTC)Combination Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsIt's great because it's natural, lightweight, doesn't clump, and lengthens beautifully. I dislike heavy mascaras, so its lightness is its best feature. When used with a fixer, it's absolutely amazing. The curl holds all day long with a fixer.
ConsIt might be too lightweight... Those expecting dramatic results may be disappointed.
- 먐ㅁ뮴Nov 13, 2018 (UTC)Combination SkinSensitive SkinAcne Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsThis mascara clumps less than others! Even if you don't control the amount well or use it for a long time, the formula doesn't harden or clump inside. It applies smoothly without clumping, even after extended use. The fiber formula allows for dramatically longer lashes. When I first tried the tester, I thought, 'This is revolutionary!' and bought it immediately. It seems to adhere to each individual lash better than other fiber-infused products. It doesn't smudge but removes easily with cleanser. Unlike Peripera mascaras or Magnum mascaras, which require extra effort to remove and sometimes smudge under the eyes over time, this one doesn't have any of those issues.
ConsThe fiber content doesn't seem as abundant towards the end of use as it does initially. The ingredients list is also somewhat disappointing, considering it's a product that comes into direct contact with the eyes.
TipThe photo was taken after using the product for quite some time! When you first use it, you can achieve much more dramatic 'spider leg' lashes than shown here.
- 멀멍컹컹왈왈Oct 13, 2018 (UTC)Dry Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsSo many people ask if I'm wearing false lashes! When used with an eyelash curler like Kai or Shiseido, it creates doll-like lashes. It lengthens each lash naturally without clumping. Plus, it washes off easily with water, which I love for its convenience.
ConsIt dries quickly and gets used up fast. Also, it's not very well-known, so it's often tucked away in a corner of the store. I'm afraid it might be discontinued because of this...