{"content_id":"1731069","content_type":"product"}
4.21
67
5
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1
138
Reviews
- an*******Dry SkinBrightening/Dark SpotsSebum/BlackheadsInner DrynessEnlarged PoresRecommendedApr 11, 2025
I've been using this product for years and it's become a staple in my routine. As someone who loves long lashes, this is by far my favorite among all the mascaras I've tried. It doesn't smudge and being washable makes cleansing a breeze! It's disappointing that after the product was renewed, there's a noticeable decrease in the number of fibers. Don't just apply it once! For best results, apply multiple coats, allowing each layer to dry in between. - rl******Dry SkinSensitive SkinInner DrynessRecommendedJun 2, 2022
I've been using YOI for about 10 years now. It applies in a very thin layer without clumping, has great staying power, and doesn't have any excess powder fallout. The Long Lash version is the best among all the mascaras I've tried. It's so good that words can't do it justice! Please don't discontinue this product... Make it more popular, pretty please! - se******Oily SkinSensitive SkinRecommendedJun 21, 2021
I've been using this for over 5 years and I absolutely love it! Being an easy wash-off type, it's simple to remove when cleansing, and after washing my hair, it just falls off on its own! My eyelashes have grown significantly longer, and they've become so strong that they curl up nicely without even needing an eyelash curler. I'll definitely keep using this! There's nothing bad to say! I think its easy removal is truly its standout feature. I've only ever used easy wash-off mascaras, so I haven't even dared to try those that are difficult to remove. - Hwahae UserCombination SkinAcne SkinRecommendedNov 25, 2020
This has been my holy grail mascara for 7 years. It creates long, natural-looking lashes with minimal clumping. Usually, other mascaras tend to dry out and clump midway through use, but this one only starts to clump slightly when it's almost finished. I highly recommend it if you're after a natural lash look! It's also easy to remove - I usually just gently rub it off with two fingers and some water, then follow up with a cleansing foam. While it's not waterproof, I actually prefer this as waterproof mascaras tend to stain the area around my eyes (though that might just be my experience). Overall, I'm very satisfied with it. The only downsides might be the curling power and longevity. When using this mascara alone, my lashes tend to droop, so I always use an eyelash curler. It's a bit of extra effort, but using a curler solves the problem, so it's not a deal-breaker. Here's my personal tip for achieving doll-like lashes: use an eyelash curler after applying the mascara. This slightly sets the coating, completely eliminates any clumping, and improves longevity. My routine is Lashenista > eyelash curler > eyelash curler again. This really gives you that doll-like lash look with improved staying power! - ys*****Dry SkinSensitive SkinAcne SkinRecommendedNov 21, 2020
1. Creates natural-looking lashes Personally, I prefer mascaras that give an innocent look, and this one is perfect for that It doesn't clump and lengthens lashes thinly and beautifully 2. Easy to remove Even without using makeup remover, gently rubbing your lashes with lukewarm water makes it fall off easily, making cleansing simple (but rubbing your eyes will give you panda eyes) 3. Slim case Some mascaras have bulky packaging, but this one is slim and fits easily in my makeup pouch without taking up much space 4. Doesn't smudge easily With other mascaras, I'd have to touch up with a cotton swab after a few hours due to smudging under my eyes, but with this one, I barely remember having to make any corrections 1. The cap sometimes cracks I'm not sure if I'm closing it too tightly, but the cap always ends up cracking 2. Lacks curling power No matter how intensely I use my eyelash curler, maybe it's my lack of skill... but when I apply the mascara, my lashes droop 3. Low brand recognition It's often not available in offline stores, and I'm always worried it might be discontinued 
le*******Combination SkinSensitive SkinAcne SkinRecommendedNov 16, 2020After switching from Lancôme mascara, I find this one incredibly affordable. True to its name, it seems to have a great long lash effect! It's a decent product that's worth using, especially considering the price. It's a bit tricky to control the amount of product. If you're not careful when applying, it can clump and you'll end up with spider lashes all day long. - mi*********Combination SkinAcne SkinSebum/BlackheadsRecommendedSep 8, 2020
Each lash lifts naturally with great curling power, and it doesn't clump It's really disappointing that mascara flakes start falling as time passes - Hwahae UserCombination SkinSensitive SkinRecommendedJun 21, 2020
* Life-changing mascara * As someone who never leaves the house without mascara, I've been on the hunt for one that's easy to remove with warm water, especially since I've been getting lash lifts recently. So I decided to give this a try, and let me tell you, it's a game-changer... It absolutely does not smudge. (At least not on my eyes.) I used to always use Etude House's Curl Fix, but that one would smudge on me. This one doesn't smudge at all. It doesn't irritate my eyes either. It's also easy to remove. There's no flaking either. There's no reason not to buy it! However, since I get lash lifts, I can't really comment on its curling power or how well it holds a curl. If you're like me and want to use mascara after getting a lash lift, you absolutely must buy this one! The only downside might be that the opening of the tube can get a bit messy since it's a long-lash formula? But it's not really a big issue. - Hwahae UserDry SkinAtopic SkinRecommendedFeb 18, 2020
It gives long, voluminous lashes that look beautiful. I was looking for a warm water-removable, non-Japanese mascara and discovered Maybelline - I'm really pleased with it! It's a bit pricey... Also, when removing with just warm water, the black film sometimes dissolves and smudges under the eyes and on the face, giving you panda eyes. You need to cleanse thoroughly to avoid this. After washing well with warm water, it's good to wipe your face once more with toner to remove any residue (it's a bit of a hassle, but worth it). - Hwahae UserCombination SkinRecommendedJan 19, 2020
This mascara is my holy grail. I've been using it exclusively since high school. Now, everyone around me uses it too. My mom tried all the high-end brands like Dior and Lancôme, but like me, she won't use anything else now. 1. Long lashes I've tried other popular long lash mascaras, but nothing compares to how this product lifts each lash individually, making them look like my natural lashes. People can't even tell I'm wearing mascara. 2. Natural look It rarely clumps, making it perfect even for a bare-faced look. It enhances my lower lashes beautifully, making them look naturally fuller. 3. Staying power I've never experienced smudging, smearing, or flaking under my eyes with this mascara. The hold is incredible. One curl with an eyelash curler, and it stays put all night long, even through parties, without needing touch-ups or drooping. You absolutely must buy this. It's truly the best. There are no downsides, honestly. The only issue is that it's often sold out at Olive Young, so when it's in stock, I have to stock up. It works wonders when paired with an eyelash curler.
