Name: moisturizing lotion
Brand: E45
Rating: 3.47 (43 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

How to Write a TikTok Review
 Help us keep the Hwahae community trustworthy by following these guidelines: 
Reviews that violate these may be removed without notice.

Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

I confirm this is my own TikTok video and agree it maybe featured on Hwahae.
 Any misuse may result in removal or restrictions.
 For details, tap the

Our service will be temporarily unavailable during:

Scheduled Maintenance

Each product allows one tiktok video review and one text review

This is a Health Functional Food certified by the Ministry of Food and Drug Safety (MFDS) of Korea, designed to help maintain and improve your health.

This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions.

Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.

Each ingredient is selected for its specific purpose, such as improving skin hydration or brightening. However, the inclusion of these ingredients does not guarantee the overall effectiveness of the final product. Simply using these ingredients does not ensure the product will deliver the claimed benefits.

AI-Analyzed Reviews are coming soon!
We're gathering more reviews to provide you with the best insights.

Be the first to share your experience!
Used this product?
Share your TikTok review to help others discover it.

The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.

Help us keep the Hwahae community trustworthy by following these guidelines.
Reviews that don’t follow the standards may be removed without notice.

Reviews that don’t follow the guidelines may be removed without prior notice.

Tell us about what you liked - texture, results, skin type, etc

Tell us what didn’t work - texture, skin reaction, or why you wouldn’t recommend it

moisturizing lotion

Feels Harsh on Skin

Causes Allergic Reactions

Not Effective for Inner Dryness

Irritating

Oily

Causes Itching

Not Easily Absorbed

Clears Breakouts

Moisturizing

Soft and Airy

Soothing

Hydrating

Has Particles

Improves Skin Tone

The ingredients aren't as good as I expected. I bought it because my hands get dry in winter, but it doesn't seem to be the right choice.

I'm not quite sure. I bought it because it's known as the UK's national cream...

모이스처라이징 로션

I received this as a gift from a trip to the UK. It's a shame we can't find it in Korea. It can be a bit irritating for dry skin

It instantly calms down any small bumps or itchy spots on the body when applied

It's quite difficult to find in stores like Olive Young or LaLa Blah..

It's incredibly rich and seems to have a slight calming effect. When I apply this after my toner and emulsion, my skin feels absolutely amazing!

It seems more effective when applied to bare skin, especially on the cheeks and T-zone, before bed and whenever your skin feels dry.

I'm not sure yet. Initially, the effects might seem subtle? But it seems to work better with consistent use. It varies from person to person. For reference, I saw results even after just one day of use.

Perfect for acne-prone skin. Reduces redness! Diminishes small blemishes. Less greasy than other products. Unlike Vaseline or Johnson's Baby Lotion - just my personal opinion, not comparing to other brands. Excellent long-lasting hydration. Seems to make skin look younger. I bought this at Boots when I was in London. I'd heard good reviews but was skeptical since my skin is super sensitive. I've struggled with eczema since childhood and acne during my school years. Even now, I'm very careful about what I put on my face. I was afraid this would be oily like Vaseline or Johnson's Baby Lotion and cause breakouts, but it was really great! After applying it and sleeping, I woke up to find my redness had significantly decreased and my skin felt soft. The texture isn't too thin or heavy, so it spreads easily on the face. A little goes a long way. I really want to recommend this to people with sensitive skin prone to small blemishes or redness! Since using this, my acne and redness have actually decreased! I heard it's a bit pricey in Korea, but if you're on the fence about buying it, I'd say go for it!

The fact that it's just 'okay'? If you need intense hydration or want special care, you might need to use other products alongside this one.

I tried the cream version instead of the emulsion. It's versatile - you can use it on your face, body, and hands. Overall, it's a solid choice with no unusual scent. When I'm traveling light, this is the only product I pack.

Not recommended for those with super sensitive skin. It gives a stinging sensation after application. Despite being advertised as gentle, the ingredients aren't particularly skin-friendly.

Living in the UK, it's affordable and easy to find. The consistency is just right - not too runny, not too thick, making it easy to apply smoothly.

Both my friend and I experienced a tingling sensation when applying the emulsion. We thought it would only happen at first, but it's been about 3 weeks now, and it still stings every time we apply it. The cream doesn't sting, but when you first rub it in, there's a slight white cast. You need to pat it in a lot until it's fully absorbed. It doesn't really address deep dryness, and it feels like it just sits on top of the skin. By the next morning, my skin feels dehydrated underneath, but the surface feels oily.

I bought this because I heard the ingredients are so gentle that even pregnant women and babies can use it in the UK.

The scent is a bit off-putting at first, but it dissipates quickly so it's not a big issue.

I'm using the tube version and it's truly excellent for hydration.

Many people buy it in London (it's cheaper at local Boots stores than at duty-free shops).

It's super cheap in London, but ordering it online costs 10,000 to 20,000 won. As I have super sensitive skin, I regret only buying one to try. However, it cleared up my small blemishes that even dermatologist-prescribed oral medication, topical treatments, and facial scaling couldn't resolve. So I've reordered a large tube online.

I used the cream, not the emulsion. I bought it in London for about 3 pounds for 2 tubes (around 2000 won each), and it's gentle and effective. My skin had been constantly developing small blemishes and itching, but after applying this, the itching calmed down and the blemishes almost completely disappeared. For reference, I'm prone to getting pimples and irritation from ingredients that clog pores or cause irritation. It's amazing how this cream feels so powdery when applied! I hope it becomes popular quickly and becomes available in Korea soon.

There's a white cast, so you need to pat it in thoroughly to ensure it absorbs well.

I use both the emulsion and cream. The emulsion isn't incredibly hydrating, but it's decent. For the face, I recommend using the cream.

My skin tends to be dry, so I mix it with bio oil or coconut oil. It makes it softer and less drying.

I've only tried the emulsion, and it's a bit thin. If you use just a little or put clothes on right after, it feels sticky.

I have allergies, and usually when I apply scented creams, my skin reacts. But with E45, it's fine!

Korean Reviews

moisturizing lotion

1 Reviews