As time passes, the blue and pink tones will rise up when the standard Cool Red is applied.

It tends to be matte, so there is some accentuation of flakiness. It needs to be well-spread for a proper finish.

This liquid matte lipstick in the series tends to apply quite thickly, but it adheres well and feels lightweight as it clings on. I'm not sure if the hold is incredibly strong, but it seems fine for creating gradients. The swatches show the top one is MAC's Ruby Woo and the bottom is Lady Balls, but looking at the website I thought it would be a classic red. It turned out to be a cool-toned, slightly deeper red that was unexpected. I also thought Ruby Woo had a bit of a cool tone, but next to this it looks brighter and less blue-based. These lipsticks don't have the best scent, but I didn't find it overly objectionable, and I think it's a pretty decent product if you understand its characteristics.

The quick setting seems to cause it to blend out quickly, and it tends to have more transfer than expected. On days when I forget to apply lip balm, this product can be a bit uncomfortable to wear. You have to be careful with the application amount, as it can look overly thick if you apply too much.