Name: Purple Cotton Tone Control Sun Base [SPF50+/PA++++]
Brand: I'MMEME
Rating: 4.5 (10 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

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High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

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아임미미

Purple Cotton Tone Control Sun Base [SPF50+/PA++++]

Doesn't Even Out Skin Tone

Not Moisturizing

Unsatisfactory Scent

Causes Breakouts

Long-Lasting

Not Matte

Silky Smooth

Provides Full Coverage

Boosts Radiance

Improves Skin Tone

No Pilling

The tone-correcting effect doesn't last very long. It feels a bit drying on the skin.

It provides excellent tone coverage. As someone with a yellow undertone, this product gives me a radiant pink glow. The sunscreen specs are impressive.

퍼플 코튼 톤 컨트롤 선 베이스 [SPF50+/PA++++]

Controlling the amount is crucial. Apply a thin layer with a spatula, then follow with foundation for incredible makeup longevity! For even longer-lasting results, finish with a makeup setting spray.

Due to its mineral sunscreen texture, those with dry skin might need to ensure a solid skincare base before application.

It's fantastic for neutralizing yellow undertones while providing sun protection. Perfect for hot summer days, it's resistant to both UV rays and sweat!

If you find it too thick, try applying a suitable amount to your face and mix it with your favorite serum, then pat it in with a cushion puff. It applies smoothly without pilling and becomes more hydrating.

It might be a bit drying? But as someone with combination dehydrated skin, I'm satisfied.

I've tried BYDD base and AML purple cushion, but I've settled on this one. Its slightly thick texture doesn't pill or separate, and it doesn't look cakey. It's not greasy either, so I can wear it alone without any issues. It gives a radiant finish and has great longevity.

I'll definitely repurchase this. There's not a single negative thing I can say about it after using it for a while!

I bought this after hearing it's great for brightening! I always thought I had a light undertone, but after getting a professional diagnosis, I found out I'm actually cool-toned with a clear complexion. Since then, I've been focusing on enhancing that clear look - just a touch of red lipstick, light eye makeup, and subtle contouring. My skin is quite fair, but I forgot to apply sunscreen on my neck and body during summer, and I got so tanned! So I bought this to use on my body. The way it absorbs is fantastic, making it perfect for makeup use too!

There's not much to dislike, but the scent is a bit odd. When I first applied it at the office, I thought there was a strange smell in the air - turns out it was me!

I thought my dull complexion needed a purple sunscreen, so I picked the highest-rated one on Coupang. The application is absolutely amazing! It glides on smoothly, and while it controls oil, it doesn't strip away all the sebum, resulting in a perfect semi-matte finish. I often wear just this for work, and when I layer Lancôme Teint Miracle on top, my skin becomes baby-soft and smooth. Highly recommended!

It caused some blemishes on my skin. I bought this to use as a base, but when I apply foundation or cushion over it, it starts to pill after a short while...

I liked that this product gives a refreshing brightening effect. It's not extremely matte nor overly moisturizing.

You need to apply just the right amount, otherwise your skin can end up looking too white.

I needed sunscreen for the next day and bought this after seeing great ratings on Hwahae. It's fantastic! Apply moderately at first to avoid looking too pale. It doesn't wash off even when sweating, which is great. I usually don't wear makeup, just brightening moisturizer or sunscreen, but this has amazing staying power. My skin looks smooth and fair until evening! No blemishes so far, and it seems quite gentle. I typically dislike the characteristic cosmetic scent of sunscreens, but this one has a mild fragrance that doesn't linger after application.

If it feels a bit dry when applying, try patting it in instead of rubbing. And in the dead of winter, make sure your skin is well-hydrated underneath!

Nothing bad to say... How am I supposed to fill 20 characters? Umm... well... err...

Wow, this is way better than I expected! 

✔️ Long-lasting
✔️ Great value for money
✔️ Absorbs beautifully

I've been eyeing those trendy purple-tinted cushions lately, but I was worried about looking ashy. So I started looking into purple makeup bases instead. Turns out, not many people use makeup bases these days, so most products I found were pretty old-school. As a lazy girl who wanted something easy to find with decent UV protection and staying power, I went for the I'm Meme one.

Other makeup bases were either too runny, greasy, or had low SPF... Not great!

For context, I have a yellow undertone and I'm a cool winter. When I got my personal color analysis done, they said cool winter, but honestly, I'm not sure - that's how yellow my skin is! 

But this product? It brightens up my face like magic, even with just one layer! And since it has sun protection, you can skip your sunscreen if you want.

These days, it's a bit chilly, so I layer a moisturizing sunscreen, then this I'm Meme base, and top it off with a semi-matte foundation.

I'm someone who touches up my makeup pretty often (like, embarrassingly often), but I have to say, the staying power of this is seriously impressive. Highly recommend!

Using it with a no-sebum powder makes the staying power incredible. I wish other brands would release shades like this too!

There's nothing to complain about. I hope more products like this come out in the future. It adheres to my face like a second skin!

Even with my light undertone, this shade is a perfect match! I'm super satisfied despite not having particularly yellow skin. I've been using purple bases for ages, but this one's even better with its sun protection. When I wear this instead of foundation or cushion beige tones, people tell me I look pretty! The color payoff is absolutely fantastic! A little goes a long way, and the staying power is top-notch!

Finishing off with purple powder creates the perfect base with both sun protection and complexion correction.

It's bright, radiant, low in oiliness, and perfect in every way. If only they could remove the fragrance, I'd use it much more often. My skin is super sensitive, so... If they could relaunch it without fragrance, it would become my absolute favorite!!!

The light undertone with a yellow base is just perfect for me! I'm loving the color so much. I've been using it well with powder. I really wish more sunscreens with this kind of tone-correcting ability would be released.

Korean Reviews

Purple Cotton Tone Control Sun Base [SPF50+/PA++++]

2 Reviews