62 Reviews
- juhui4309Jun 26, 2025 (UTC)Dry SkinSensitive Skin
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The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsI've been using this product for 7 years, and with consistent use, it's been great for reducing blemishes and brightening my complexion! My skin wasn't particularly bright before, but after regular use, I've received so many compliments on how much lighter my skin has become! It's a lightweight serum that doesn't feel heavy on the face and isn't sticky at all.
ConsWhile there aren't any specific drawbacks, I recommend skipping it on days when you have super sensitive skin.
TipIt works perfectly when you apply aloe vera, let it dry, then gently pat on this serum, and finish with a hydrating moisturizer!
- 꼬마❤Jun 21, 2025 (UTC)Normal Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsI really liked how it absorbs well and applies lightly without any sticky feeling.
ConsPersonally, I'm not a fan of scented products, and this one had a subtle rainy season fragrance. However, I think most people probably wouldn't mind it.
TipI use this along with my beauty device, and I feel it enhances the effectiveness.
- 전통적인황새류51845Jun 17, 2025 (UTC)수부지Sensitive Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsIt's non-sticky and gentle, making it a perfect match for my skin. I don't have to worry about blemishes, and it leaves my face feeling refreshingly clean.
ConsThe amount is too small, unfortunately. I remember having to buy several at once to have enough product to use.
- MxxinMay 12, 2025 (UTC)수부지
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.Pros• Moisturizing without being too sticky • Pleasant scent and absorbs well • Leaves skin feeling fresh
Cons• Firstly, it's quite expensive • Requires long-term use to see results, which adds up to a significant cost • The effects aren't as dramatic as expected considering the time and money invested
- kkk0136Apr 28, 2025 (UTC)Oily SkinAcne Skin
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The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsApplication: When using serums, I consider how well they apply to be crucial. This one absorbs quickly without any pilling or stickiness. Even when layering, there's zero stickiness, zero heaviness, and it leaves a refreshingly moisturized finish. After application, my skin feels delightfully firm and supple. Hydration: Although this product's main focus is blemish improvement, I was pleasantly surprised by its hydrating properties. It feels just right for my combination dehydrated skin. Complexion: The effects are truly amazing... I used to think my complexion looked dull every time I looked in the mirror, but since using this, I've noticed my skin tone becoming clearer. Even others have commented that my skin looks better and my complexion brighter. My overall skin tone seems more radiant. Pigmentation: As someone with severe pigmentation issues, I've seen significant improvements. Blemish marks fade faster, and uneven pigmentation is gradually becoming more uniform. Skin Texture: My skin used to be rough, bumpy, and lackluster, but now it feels smooth. There's even a subtle inner glow! Comparing before and after, my skin texture has notably improved. Makeup Application: My makeup applies so much better now. With improved skin texture, it's only natural that makeup would adhere better. The serum's quick absorption means no pilling when applied before makeup, and its hydrating properties prevent makeup from drying out or separating over time. It enhances makeup adherence too - it's truly a multi-functional serum! My skin makeup looks flawless, so I always use it before applying makeup. Sun Protection: We all know how harmful UV rays can be for the skin, right? This ISOI blemish serum soothes and cares for sun-damaged skin. It helps prevent melanin pigmentation and migration, caring for skin tone and preventing deep blemishes from surfacing. It's a smart serum that not only improves but also prevents issues. Plus, it has antioxidant effects - there's no reason not to buy it! Ingredients: As someone with sensitive, acne-prone skin, I'm always worried about trying new cosmetics. However, this has passed sensitivity tests and is suitable for acne-prone skin. It's even received an 'Excellent' grade from German Dermatest and is vegan certified, so I can use it with peace of mind. Looking at the ingredient list, I immediately understood why ISOI is so confident about their formulation. The effects are stronger, but with zero irritation - I'm in awe... I didn't experience any breakouts while using it. Scent: Although I prefer unscented products, I enjoyed the subtle rose fragrance. It's not overpowering and unlikely to be divisive. This product shows better results with consistent use, so I plan to continue using it for ongoing care. I'm thrilled to have found such an excellent product after a long time. I had many concerns about blemish marks, but I'm so glad I discovered ISOI now. Thanks to this blemish serum, my skin has improved significantly, boosting my confidence. You know how just having good skin can change your whole appearance? This is the number one contributor to my improved skin! I've tried many serums claiming to be good for blemishes, but this product is the most satisfying and effective. After using it, I immediately understand why it's famous and has such good reviews. It's not the top-seller for nothing... Being able to see so many effects with just one bottle makes comprehensive care possible, which is convenient and increases satisfaction. Without exaggeration, it's genuinely good, so everyone should definitely try it. Highly recommended!
ConsI don't have any complaints about the product itself. My only regret is that I didn't start using it sooner!
- 크림모카빵Apr 24, 2025 (UTC)Oily SkinSensitive Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.Pros*Skin type: Combination dehydrated skin, sensitive ▶Product name: ISOI Brightening Serum ▶Key ingredients: Rose PDRN, Arbutin, Vitamin C derivative, Niacinamide, Ferulic Acid ▶Texture: Transparent, aloe gel-like texture with no stickiness, making it perfect for morning application. ▶Scent: True to its identity, it has a lovely rose fragrance that makes you want to keep sniffing as you apply. The pleasant scent makes you reach for it more often. ▶Review after use: This is based on about a week of use. For oily skin types, I'd recommend this product for year-round use. The most noticeable effects I personally experienced were improvement in deep dryness and blemish marks (discoloration). Initially, wanting to see strong results, I applied this serum after toner and followed with a peeling mask. I noticed my blemishes subsided a bit and my overall complexion seemed brighter. What I found most satisfying was the improvement in oil and moisture balance - whereas my face used to get excessively oily by afternoon, the shininess has significantly reduced. Since it's a more potent serum packed with brightening ingredients, I've even been applying it to my underarms!
ConsI haven't found any drawbacks yet. I'll update if I discover any in the future.
- 딸기츄Apr 18, 2025 (UTC)Oily SkinAcne Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsThis product is famous for its excellent ingredients, and I had high expectations since I hadn't tried it before. The full ingredient list confidently displayed on the side of the bottle really inspired trust. As someone with combination dehydrated skin, I've always struggled with serums that are even slightly nourishing, as they often lead to blemishes the next day. This Isoi serum, however, is a transparent gel that absorbs quickly, leaving only hydration without any stickiness. It's wonderfully lightweight and sinks into the skin within seconds. The rose scent isn't artificial at all - it's more like a subtle fragrance wafting from a rain-soaked meadow, which I find quite pleasant. Although I haven't seen any dramatic changes yet, as I've only been using it for a few days, I'm already satisfied that it doesn't cause any irritation or blemishes.
ConsI think the price is a bit high compared to the volume if you're buying it at full price. If the effects prove to be good with consistent use, it might be worth waiting for a significant sale to purchase it.
- 밍니16Apr 18, 2025 (UTC)Combination SkinSensitive SkinAcne Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.Pros✔️ Absorbs well - The lightweight serum glides on smoothly, making application a breeze! I was worried the oil ingredients might feel heavy, but once absorbed, it's not sticky at all - just perfect. The fresh finish makes it suitable even for summer use. ✔️ Ingredients and Sensitivity - Despite a few ingredients to be cautious about, it didn't cause any blemishes even on my acne-prone skin! It's non-irritating, making it great for daily use. ✔️ Fragrance - While opinions may vary, I found the sweet rose scent quite pleasant! I've heard it's stronger than the previous formula, but as I haven't tried the old version, I can't compare. However, I didn't find the scent overwhelming.
Cons✔️ Price - The price feels a bit steep for the amount you get, which can be a bit burdensome. ✔️ Brightening effect - I didn't notice any significant fading of dark spots or overall brightening of my complexion.
TipFor those with oily skin, in this weather, finishing your night care routine with 2-3 layers of toner followed by this serum works perfectly!
- 아주박Apr 18, 2025 (UTC)수부지Sensitive SkinAcne Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.Pros- Used for a week after winning The Hwahae Testers selection - Points I liked: • Beautiful design with a subtle rose fragrance • Hygienic and convenient pump-type container • Moisturizing formula without irritation or stickiness • Skin feels comfortable and texture appears refined after use
ConsPoints that could be improved: • While I enjoyed the rose scent, I'm concerned about potential fragrance issues • The pump design might make it difficult to use up the entire product • Hydration and moisture feel slightly insufficient when used alone • The price is a bit on the higher side
TipHaving combination dehydrated skin, balancing oil and moisture is crucial for me. I'm also constantly worried about my widespread blemish marks. Most brightening serums I've used were either irritating or had a slightly viscous, sticky texture. This product, however, was non-irritating and felt refreshingly moisturizing, which I appreciated. That said, when used alone, it lacked sufficient hydration and moisture, so I paired it with a hyaluronic acid serum. It should work well in all seasons except the coldest months. While the brightening effects will need to be assessed over long-term use, I was pleased with how it left my skin feeling moisturized and refined. I also noticed my complexion seemed a bit clearer after just a few days. However, the regular price is quite steep. If it continues to perform well with consistent use, I'll have to wait for a sale to repurchase.
- 힐링보이스Apr 18, 2025 (UTC)Dry Skin
Review under verification
The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.Reviewed by The Hwahae Testers
This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.ProsI was thrilled to see the Isoi serum again, as it's been a favorite of mine. The texture is slightly thin but doesn't run excessively. It absorbs well, isn't sticky, and doesn't leave my skin feeling dry. One of the best things about this serum is its scent - a subtle rose fragrance that makes me feel like I'm in a rose garden every time I use it. It's not artificial or overpowering, which I really appreciate. While it's hard to see significant improvements after just a week of use, I remember seeing my faint blemishes fade and my complexion brighten when I used it for several months before. I believe consistent use will yield the desired results. The packaging looks more luxurious now, which makes me excited for Isoi's future developments.
ConsThere wasn't anything particularly disappointing, except that I tend to use it up quickly. I wished for a larger quantity, but now that they've released a 70ml version, that concern has been completely addressed.
TipNo tips to add, unfortunately.