Name: White Lucent Brightening Moisturizing Emulsion W
Brand: SHISEIDO
Rating: 3.85 (20 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

How to Write a TikTok Review
 Help us keep the Hwahae community trustworthy by following these guidelines: 
Reviews that violate these may be removed without notice.

Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

I confirm this is my own TikTok video and agree it maybe featured on Hwahae.
 Any misuse may result in removal or restrictions.
 For details, tap the

Our service will be temporarily unavailable during:

Scheduled Maintenance

Each product allows one tiktok video review and one text review

This is a Health Functional Food certified by the Ministry of Food and Drug Safety (MFDS) of Korea, designed to help maintain and improve your health.

This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions.

Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.

Each ingredient is selected for its specific purpose, such as improving skin hydration or brightening. However, the inclusion of these ingredients does not guarantee the overall effectiveness of the final product. Simply using these ingredients does not ensure the product will deliver the claimed benefits.

AI-Analyzed Reviews are coming soon!
We're gathering more reviews to provide you with the best insights.

Be the first to share your experience!
Used this product?
Share your TikTok review to help others discover it.

The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.

Help us keep the Hwahae community trustworthy by following these guidelines.
Reviews that don’t follow the standards may be removed without notice.

Reviews that don’t follow the guidelines may be removed without prior notice.

Tell us about what you liked - texture, results, skin type, etc

Tell us what didn’t work - texture, skin reaction, or why you wouldn’t recommend it

시세이도

White Lucent Brightening Moisturizing Emulsion W

Not Effective for Wrinkle Reduction

Feels Harsh on Skin

May Cause Eye Irritation

Causes Allergic Reactions

Doesn't Last Long

Irritating

Pills on Skin

Boosts Radiance

Improves Skin Tone

Has a Brightening Effect

Has an Anti-Aging Effect

Clear

Pleasant Scent

Creamy

It works well when used with a moisturizer or a madecassoside cream, keeping your skin from feeling dry.

I use this occasionally for my dark spots, but somehow the brightening effect is... meh. My dark spots seem to stand out even more. There's no dramatic effect on hyperpigmentation. It feels like the whole face gets brighter, so the dark spots appear slightly faded, but it's more of a vague impression than anything else.

If you're looking for brightening, I don't think there's a better product out there. However, if you have super sensitive skin, it might cause some irritation. It's best to test it out by applying small amounts gradually.

화이트 루센트 브라이트닝 모이스춰라이징 에멀젼 W

I received this as a gift and have been using it.
But to be honest, I'm not sure about the effectiveness...
For this price?? I had a lot of doubts about it.

Hmm...
I'm not sure.
It applies smoothly, I suppose?
Oh, it's shiny.

The only concerns I have are that it's a Japanese product, so the radiation worries me a bit, and it's a bit pricey.

I've been using this product for over a year before the radiation incident.
It's moisturizing and when I apply it, I feel like my face becomes a little brighter.

The price is outrageous, so I usually take advantage of duty-free opportunities.

It's one of the products I've been using for a long time.
When I use it, my skin feels brighter.

It lacks a bit of moisture and the amount is a little small compared to the price.

It's all good. No trouble even for sensitive skin. My skin tone has become brighter.

The price is quite burdensome, considering how good the product is.

Despite being an emulsion, it provides sufficient moisture. No trouble at all, and my skin has improved tremendously. It's a natural product, but I highly recommend the Shiseido Whitessence line.

It has quite a bit of oil in it.
As I have combination skin, it's fine at first, but over time, my T-zone gets very oily and it feels stuffy and sticky.
The whitening function seems to be almost non-existent.
I don't intend to repurchase it.

This is a nice, well-rounded lotion with a pleasant, slightly oily scent.

Considering the price, the effect seems a bit lacking. I felt like my skin tone got a bit brighter, but it didn't make me look whiter.

It's applied very thinly, which is great, and it leaves a refreshing feeling after application.

After using it, my chin and cheeks felt warm and flushed. The flushing on my cheeks subsided quickly, but the warmth on my chin lasted for about 15 minutes. After 10 minutes, the flushing went away, but...
I was surprised to find that it contains quite a few harmful ingredients.
It's a skincare product, but it has dimethicone in it... I'm quite shocked by that.

The whitening effect is so powerful that my face looks brighter after using it.

The reason for the four-star rating is that it stings my eye area a bit when I apply it. I'm not sure why that is...

I had a really hard time finding basic skincare products that suited my dry, sensitive, and extremely sensitive skin. But as I got older, the dullness just got worse, and it was really not a good look... So I've always just used moisturizing basic products, but I thought I'd try a whitening one this time, and wow! I love it! My skin has noticeably brightened, and these days, it's so nice to see my glowing skin after washing my face!! (To be honest, I was really stressed every time I looked in the mirror because my skin had gotten so dull and didn't seem to go back to normal - will I have to live with this forever? 😢) I used to use the Shiseido Moisture line before, but I felt like it was too lightweight and didn't really hydrate enough. The White Lucent actually feels a bit more nourishing while still being moisturizing.

I'm not sure if it has a whitening effect. Since I've only used it for a short period, I'm not sure.

It has a nice scent, lasts a long time, and I just apply it in the evening and go to sleep, and I've never had any issues with acne or anything.

The price... 😢 I'm not really sure about the whitening effects yet..

I've been using it for a month now and the scent is pleasing, and it feels moisturizing... The ingredients are a bit concerning, but I guess most products have one or two questionable things... I'm still not sure about the whitening effects, but it seems good so far..

Using the foam cleanser and toner from the same line seems to enhance the effects!

The whitening effect doesn't seem to last... During the first few months of use, there was improvement, but now that I'm almost done with the second bottle, I'm not seeing much change anymore. Aside from the whitening, it's just an average, not particularly moisturizing moisturizer, so I don't think I'll repurchase it.

The whitening effect is definitely noticeable, and it's great that I don't get many blemishes. The difference in skin tone and transparency between good and bad days is quite clear! It's not bad as a lotion on its own either.

Korean Reviews

White Lucent Brightening Moisturizing Emulsion W

Reviews