Name: Pure Color Love Lipstick [110 Raw Sugar (Ultra Matte)]
Brand: ESTEELAUDER
Rating: 4 (3 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

How to Write a TikTok Review
 Help us keep the Hwahae community trustworthy by following these guidelines: 
Reviews that violate these may be removed without notice.

Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

I confirm this is my own TikTok video and agree it maybe featured on Hwahae.
 Any misuse may result in removal or restrictions.
 For details, tap the

Our service will be temporarily unavailable during:

Scheduled Maintenance

Each product allows one tiktok video review and one text review

This is a Health Functional Food certified by the Ministry of Food and Drug Safety (MFDS) of Korea, designed to help maintain and improve your health.

This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions.

Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.

Each ingredient is selected for its specific purpose, such as improving skin hydration or brightening. However, the inclusion of these ingredients does not guarantee the overall effectiveness of the final product. Simply using these ingredients does not ensure the product will deliver the claimed benefits.

AI-Analyzed Reviews are coming soon!
We're gathering more reviews to provide you with the best insights.

Be the first to share your experience!
Used this product?
Share your TikTok review to help others discover it.

The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.

Help us keep the Hwahae community trustworthy by following these guidelines.
Reviews that don’t follow the standards may be removed without notice.

Reviews that don’t follow the guidelines may be removed without prior notice.

Tell us about what you liked - texture, results, skin type, etc

Tell us what didn’t work - texture, skin reaction, or why you wouldn’t recommend it

에스티로더

Pure Color Love Lipstick [110 Raw Sugar (Ultra Matte)]

Feels Stiff When Applying

Matte Finish

Pleasant Scent

Long-Lasting

Has Good Color

Since it's very matte, I'd strongly recommend testing it before purchasing. Personally, I prefer using it in combination with other products rather than alone. The color isn't too red, so it complements the skin well, making it gorgeous as a blush. When smudged, it blends into a natural-looking shade.

I bought it after swatching on my hand because it looked so pretty, but I didn't realize it was ultra-matte. It's too dry for my liking. The nude shade combined with the matte finish really highlights dead skin cells on the lips. It applies quite stiffly on the lips.

The color is great as a base. It pairs well with most shades, making it perfect for gradient looks. It's versatile too - you can use it as a lip liner or even as a blush.

퓨어 컬러 러브 립스틱 [110 로우슈거(울트라매트)]

I've just realized the ingredients aren't the best,
but I didn't find any other drawbacks.

Firm and bouncy texture.
Works well for blending or as a base layer.
Easy-to-apply shape.
Nude tone without looking like you're wearing foundation.
Pleasant vanilla scent.

I took these photos after work at home, so excuse the messy lip lines... Anyway, the color is very nude as shown in the second picture. The third photo shows a gradient with the same Pure Color in Burning Love (320). Looking at it now, the blending isn't perfect, but you get the idea! It's great for mixing and using like this.

There really weren't any downsides. The fragrance, probably due to the perfume, is totally my style, and everything from the case to the price... it's all great!

I repurchased a different color, but the application and scent were the same, so I bought it again. I received it as a gift from a coworker and tried it out. At first, the color seemed a bit... odd? But it's perfect for creating a nude lip look or for gradient effects with very red lipsticks. For a matte lipstick, it doesn't emphasize dead skin cells much and has excellent staying power! It's quite affordable for a department store brand, making it great for both personal use and gifting. With a variety of colors and textures, there's a certain joy in choosing. The lipstick shape isn't round but has an angled edge, which makes it easier to apply even to the corners of the mouth!

Korean Reviews

Pure Color Love Lipstick [110 Raw Sugar (Ultra Matte)]

1 Reviews