Name: Life Color Lip Crush Matte [No. 10 What the Heaven]
Brand: IT'SSKIN
Rating: 3.61 (36 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

How to Write a TikTok Review
 Help us keep the Hwahae community trustworthy by following these guidelines: 
Reviews that violate these may be removed without notice.

Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

I confirm this is my own TikTok video and agree it maybe featured on Hwahae.
 Any misuse may result in removal or restrictions.
 For details, tap the

Our service will be temporarily unavailable during:

Scheduled Maintenance

This is a Health Functional Food certified by the Ministry of Food and Drug Safety (MFDS) of Korea, designed to help maintain and improve your health.

This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions.

Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.

Each ingredient is selected for its specific purpose, such as improving skin hydration or brightening. However, the inclusion of these ingredients does not guarantee the overall effectiveness of the final product. Simply using these ingredients does not ensure the product will deliver the claimed benefits.

AI-Analyzed Reviews are coming soon!
We're gathering more reviews to provide you with the best insights.

Be the first to share your experience!
Used this product?
Share your TikTok review to help others discover it.

The content is currently being reviewed by the Hwahae operations team, and the verification will be completed by the next business day (excluding weekends and holidays) from the date the review was written.

잇츠스킨

Life Color Lip Crush Matte [No. 10 What the Heaven]

Irritating

Matte

Contains Artificial Fragrance

Absorbs Well

Unsatisfactory Scent

Feels Harsh on Skin

Leaves a Sticky Residue

Orange-Toned

Brown-Toned

Doesn't Stain Well

Recommended for Warm Tones

Lasts Long

Recommended for Fall Warm Tones

It's described as matte, but it's not matte at all and feels sticky.
I thought it might improve with pigmentation, but it doesn't get pigmented.

The subtle peach aroma is pleasant.
While the earthy tone may seem questionable on the lips, it surprisingly blends in nicely and calmly.

라이프 컬러 립 크러쉬 매트 [10호 왓더헤븐]

At least, if you want to use it decently, please apply lip balm before using it!!

Matte... It's not matte, but just a real foundation smell + thick foundation caked on feeling.. It's an extreme matte.. And the accentuation of flaky skin is really serious.. It's like an exfoliating scrub, it really lifts it up... It's really serious... My lips are on the dry side, so that may be the reason, but it wasn't great.

The color was beautiful!.. Yes..
The color was the only good thing.. The reddish-pink color..

The smell is a bit like paint....?? There's a bit of a strange smell to it

I really love warm-toned colors, so I also really like this color! The strawberry milk of the warm-toned color family!!

The formula is too thick and accentuates flaky skin, making it difficult to apply.

This lip tint is great for using as a base for fall warm tones.

Although it is a matte lipstick, it is not excessively matte. A large amount of product is picked up on the applicator, so even when applied carefully, it can become messy quickly.

While the color alone may give the impression of being overly applied, when used as a base, it can transform any lip color into an autumnal vibe.

I applied the lip balm first, and then used this lip product. It worked really well that way. I really like it.

I tend to have a lot of flaky skin on my lips, so it's a bit disappointing. I wouldn't really recommend this to someone with a lot of lip flakiness. And if you don't apply it well, it can look a bit painful.

The color is so beautiful, and it applies well as a base. The color is just gorgeous.

There's sometimes a 'yogurt effect' where the inner part of the lips peels off right after application.
It's too matte, accentuating lip wrinkles excessively.
The actual color is vastly different from the product packaging.
The swatch on the back of the hand looks like a pretty orange, but on the lips, it has an overbearing nude-orange tone, so I often mix it with other colors.

The color payoff is rich and vibrant, like paint on a poster. After application, the lips become matte and cling tightly.
The color is exactly the same as the original shade, without any distortion.

I'd recommend this to those who don't like long-lasting pigmentation.

Since it applies so thickly, it transfers a lot and there's no pigmentation at all (see photo), so the color disappears quickly.
Moreover, it builds up so thick that you can't layer anything else on top.
And the applicator tip doesn't have good control, so the opening gets dirty easily.

The name says it's 'Matt', but it feels more like a paint-like texture rather than a matte finish.
What I mean is, it completely ignores my natural lip lines and wrinkles and just covers them up.
So while it can easily cover up lip complexes, that's also the downside - it feels suffocating!
It's like layering thick concealer and then caking on thick foundation.
The color is a warm beige?

It's actually a good base color, but I can't use it as a base.
I'll talk about the disappointing aspects later.

And the case is exactly my style.
It doesn't take up much space in my pouch, which is great.
And the case color makes it easy to identify what it is.

At first, it felt a bit velvety, but after some time, it becomes a bit more matte. And since it applies thickly, there's no emphasis on flaky skin.

1. When I apply it, my lips feel immediately irritated. But it wasn't painful.
2. After it dries, there's some powder residue left in the center of my lips, so I wipe it off with a tissue.
3. There's almost no staining. Personally, I like lips without staining, but I think it varies from person to person.

(Additional)
4. I was shocked when my lips were so cracked while working in the office... I checked it a few hours after applying, but I've never seen the wrinkles accentuated this severely before.

1. The color felt like an orange + deep brown on the back of my hand, but when applied to my lips, it had a slightly brighter and whiter mixed feeling.
2. It's called a matte lip, but when I first applied it, it felt more oily and smoothly covered my entire lips. After waiting a bit, it matte-ified.
3. It may be water-sensitive? I can easily remove it with cleansing tissues or just regular wet wipes, and when I rub it with my hands, it doesn't bleed and stays well-fixed.

While it has less emphasis on dry skin, it accentuates wrinkles greatly.
It is difficult to blend with a cotton swab. Trying to express a gradient lip look, it tends to smear and wipe off like a stain.
It has good adhesion but lacks lasting power.
It wipes off easily. When tested on the back of the hand, it didn't wipe off easily, but when applied on the lips and drinking beverages, it transfers onto the cup and when wiping with a tissue, it wipes off easily. When applied, the lips feel burning. The intensity varies by user, which seems to be the reason for the mixed reviews on this feature.

The pigmentation and application are good. It adheres quickly to the lips as soon as applied.
Despite being a matte tint, it has less emphasis on dry skin.

Hmm, as soon as I apply it, my lips feel a bit tingly, almost like I've applied medication. And while it looks gorgeous right after application, over time the flakiness becomes more apparent... (especially on the inner lips). Reapplying just makes it twice as bad...

As a warm-toned person who loves nude tones, this is the exact color I was looking for! I'm so, so, so satisfied with this low-chroma beige-toned orange color. The application is great, there's no staining, and the lasting power is satisfactory (except for the inner lips).

The color payoff is amazing, so you'll need to be careful when applying it.
Since it's a matte product, it may emphasize any flaky skin on the lips for those with a lot of lip peeling.
There are no major downsides, though!

First of all, I don't like sticky textures, but this applied to my lips in less than a minute and felt so good!! And when I pressed it on the back of my hand, it didn't transfer much and looked the same even 2 hours later!
The shade 10 is a beige color, which is the first time I've tried this shade, and it's so beautiful!!
There's no pigmentation at all!

IT'SSKIN Life Color Lip Crush Matte [No. 10 What the Heaven] Reviews

2 Reviews