Name: Stick Foundation [23 Beige]
Brand: LOCEAN
Rating: 4.23 (22 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

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Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

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This is a Health Functional Food certified by the Ministry of Food and Drug Safety (MFDS) of Korea, designed to help maintain and improve your health.

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Stick Foundation [23 Beige]

Rubs Off

Not Moisturizing

Heavy

Doesn't Have Good Color

Contains Artificial Fragrance

Causes Itching

Unsatisfactory Scent

Feels Comfortable

Looks Natural

Creamy

Easy to Apply

Lasts Long

Smooth

Soft

It would be a good idea to purchase a shade one tone lighter than your natural skin tone and use it.

When applied directly to the skin, the stick foundation picks up my fine facial hair, which I find a bit unsightly.

It can be used comfortably.. It blends naturally into the skin when lightly tapped with your fingertips after applying to the face, and the makeup does not flake off, maintaining a natural look throughout the day.

스틱 파운데이션 [23호 베이지]

The skin felt a bit thicker and stiffer than I expected.

The color seems to match my skin tone perfectly. It also seems to last well and I like it.

I bought it for contouring, but the color seems to have a reddish tint.
The container is made of a matte material, so it gets dirty easily.

This review was written by a Hwahae Trial Reviewer who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. Trial Reviewers' reviews undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.

The stick-type format makes it easy to apply.
It seems hygienic.

If you apply the stick directly to your skin, it can clump up.
It's better to dab it onto your fingertips or the back of your hand first, then gently pat it onto your skin.

The ingredients are a bit disappointing.
But it's hard to expect great ingredients in most makeup products these days. 🥲
And there's a slightly heavy feeling to it. You have to be careful not to apply too much, or it can look cakey.

I normally wear 22-23 shades, but this blends in very naturally.
When you adjust the amount well, it looks more natural than powder contouring, which I really like!
If it were a deeper shade, it might look unnatural, but this is just right.

After doing your full face makeup, just lightly sweep it on your chin, forehead, and nose line, and dab it with a puff for a completely natural look!!!💚💚

There's not really anything disappointing, but the price is a bit high compared to the amount, though I think I'll buy it often if they have frequent discounts💚

💚Hwahae Trial Reviewer Review💚
I couldn't write the review right away after receiving the product because I was on a business trip, but I kept the cushion compact in my pouch and used it every day during the trip.

I usually use shades 17-21, so 23 is a bit dark for me, so I decided to use it for contouring!
I'm always careful when using cosmetics because my skin is sensitive, but this one worked quite well for my dry skin as well, so I really liked using it💚
It went on smoothly and I could use it without any burden on my skin tone, so I really liked it🙂💚
The good grip and stick type made it convenient to use and carry in my pouch, which was the best advantage.

■ One slight disappointment is...it would be great if there was a brush attached on the other end of the stick. I want to carry it around conveniently, but I need a separate brush or sponge to apply it.

☺️ This is a Hwahae Trial Reviewer review

I applied for it to use for contouring makeup! I needed a foundation to use for shading.

● First of all, the volume is GREAT - it's thick and dense like a putty, and it glides on the face smoothly and lasts a long time.

● The color is perfect for shading. If it's too dark...the shading would be too obvious, but this applies naturally for makeup! (I usually use 21 shade as a reference for my skin tone)

● The application is quite nice. The foundation sticks I have at home keep sliding and...are too creamy, so I've just left them after using once, but this one doesn't lift on top of makeup!

● It's fragrance-free. Sometimes foundations have a distinct cosmetic scent, but this one has no smell at all, so I used it comfortably without any aversion.

I have very dry skin, so when I apply this, I get a dry feeling.

As someone who is not very skilled at makeup, I have never even tried contouring. Whenever I try something, it ends up looking unnatural and strange, so I don't do it. But this product is in stick form, so it's easy to apply, and the color isn't too intense, so it doesn't look as unnatural. I think this would be a good recommendation even for people like me who aren't great at makeup.
It's not sticky and the application is smooth, so it's comfortable to use.

When it doesn't apply smoothly, I use the edges to apply it or pick it up with a sponge to use.

It's not a very smooth-applying product. You have to apply some pressure. It seems even more so when the weather is colder. But it applies well with a light touch.

I'm using it really well.
I'm using it extensively for contouring.
I prefer a subtle contouring look rather than an intense one, so this product is just right. I prefer a slightly more defined look rather than feeling like I'm wearing heavy contouring.
Also, I don't like having product on my fingers when applying makeup, so the stick form is convenient for me.
It's a bit blunt at first, so adjusting the application takes some getting used to, but I adapted to it quickly.

Instead of applying the stick directly to your skin, try using a small sponge to dab and spread it out - that way, you can get a slightly lighter and more natural makeup look! ㅎㅎ

💦 While I liked how it applied in one go, it does feel a bit dry and stuffy..

💦 If you apply it wrong the first time, it's hard to correct. But on the plus side, the staying power is great!

💦 Those with dry skin might experience some cracking. ㅜㅜ

💦 I didn't get any breakouts, but I'm a bit worried about the ingredients not being the best..

My skin tone is on the lighter side, and I usually use shades around 21 or slightly brighter.
When it comes to foundation, I prefer to apply it lightly to avoid any skin troubles.

❤️ I once tried buying a separate contouring foundation, but as I'm a bit clumsy, I found that it made my overall complexion look darker and the makeup appear thicker. ㅜㅜ

❤️ I've always used a palette-type contour and applied it with a brush, as standalone contour sticks felt a bit too separate. But this product has a nice, not-too-intense color, so it's easy to create a natural look!

❤️ It's a bit hit-or-miss, but I personally found the solid, firm formula easy to apply in one go. However, those who like to build up their makeup in layers might find it a bit inconvenient.

❤️ The design is really pretty ^^ I think it would make a nice gift as well!

Patting it on gently seems more natural than rubbing it in.

I was trying to use it for contouring, but the shade seems a bit ambiguous...! On my skin, it has a reddish tone. It looks a bit brighter and more reddish than in the photos. And the ingredients and scent are a bit disappointing.

The coverage was great. It seems to cover most of my skin blemishes! And it's very convenient to carry around, as it fits right into my makeup pouch. The application was also smooth, leaving a nice, even finish.

This is great for quick and easy makeup when you're short on time.

The color is a bit deeper than expected, so you'll need to apply it lightly and gradually. It may not be the most flattering shade for cool-toned skin tones.

The stick form is small, making it easy to store in a pouch, and it's convenient to use without any tools - just twist and apply. The coverage is incredibly good. The deep color is great for creating a V-line, as it applies smoothly along the jawline. Normally, contouring requires multiple layers to achieve a shadowy effect, but this only needs one application. However, since the color is so intense, you'll need to lightly dab it with a sponge after applying to blend it out seamlessly. It doesn't get oily or crumble over time! The amount of product is more than expected, so it should last a long time.

LOCEAN Stick Foundation [23 Beige] Reviews

2 Reviews