Name: Stick Foundation [23 Beige]
Brand: LOCEAN
Rating: 4.23 (22 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

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Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

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This is a Health Functional Food certified by the Ministry of Food and Drug Safety (MFDS) of Korea, designed to help maintain and improve your health.

This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions.

Reviews by The Hwahae Testers undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.

Each ingredient is selected for its specific purpose, such as improving skin hydration or brightening. However, the inclusion of these ingredients does not guarantee the overall effectiveness of the final product. Simply using these ingredients does not ensure the product will deliver the claimed benefits.

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Tell us what didn’t work - texture, skin reaction, or why you wouldn’t recommend it

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Stick Foundation [23 Beige]

Rubs Off

Not Moisturizing

Heavy

Doesn't Have Good Color

Contains Artificial Fragrance

Causes Itching

Unsatisfactory Scent

Feels Comfortable

Looks Natural

Creamy

Easy to Apply

A Little Goes a Long Way

Silky Smooth

Soft

It might be a good idea to purchase a shade that's one tone lighter than your natural complexion.

When applied directly to the skin, I noticed it clinging to the fine hairs on my face, which is a bit unsightly with the stick foundation.

It's comfortable to use. After applying it to your face, gently pat with your fingertips and it naturally absorbs into the skin without making your makeup look cakey. It maintains a natural look all day long.

스틱 파운데이션 [23호 베이지]

I found that it made my skin feel more taut than I expected, almost to the point of discomfort.

The shade matches my complexion perfectly, which is great. It also has good staying power, so I'm really pleased with it.

I bought it for contouring, but the color seems to have a slightly reddish tint. The matte finish of the container gets dirty easily.

This review was written by The Hwahae Testers who received the product for free and evaluated it with a sense of representing Hwahae. The review is completely unbiased and honest, with no guidelines or restrictions. The Hwahae Testers' reviews undergo the same strict verification process as regular reviews, and if they don't meet our standards, revisions will be requested.

The stick format makes it easy to apply. It seems hygienic.

Applying the stick directly to your skin can cause clumping. Instead, dab a bit on your finger or the back of your hand, then pat it onto your skin for better results!

The ingredients list is a bit disappointing. However, it's hard to expect great ingredients in most makeup products. Also, it can feel a bit heavy on the skin and might look cakey if not applied carefully. You really need to control the amount well.

As someone who usually wears shade 22-23, this product provides incredibly natural contouring. If you control the amount well, it looks even more natural than contouring powder, which I love! If it were a darker shade, it might look unnatural, but this is just perfect!

After completing your base makeup, just glide it once along your jawline, forehead, and nose, then gently pat it with a puff. It looks completely natural!

There's not really anything to complain about, but the price is a bit high for the amount you get. However, if it goes on sale frequently, I'd likely buy it often.

The Hwahae Testers Review:
I couldn't write a review right after receiving the product because I went on a business trip, but I used this foundation every day during my travels, tucked snugly in my makeup pouch.

I usually wear shades 17-21, so 23 was a bit dark for me, but I decided to use it for contouring!
As someone with super sensitive skin, I'm always cautious with cosmetics, but this one worked quite well even for my dry skin - it's been such a great product to use.
When applied, it feels smooth and isn't too heavy for my complexion, which I really appreciate.
The best part is its excellent grip, making it perfect for my makeup pouch, and the stick format makes it so convenient to use.

■ The only slight disappointment... it would be really nice if there was a brush attached to the other end of the stick. I want to carry it around conveniently, but you need a separate brush or sponge to blend it out.

This is a review from The Hwahae Testers.

I requested this for contouring makeup! I needed a foundation for shading.

● First off, the amount is really GOOD. It's as hefty as a glue stick, so I feel like it'll last a long time even if I swipe it across my face.

● The color is perfect for shading. If it's too dark, the shading becomes too noticeable, which I don't like. But this allows for natural-looking makeup! (Based on skin that typically uses shade 21)

● It absorbs well. The foundation stick I have at home keeps pilling and... floats too much on the skin, so I used it once and abandoned it. But this one doesn't float even when applied over makeup!

● It's fragrance-free. Sometimes foundations have that typical cosmetic scent, but this one has no scent at all, so I used it comfortably without any aversion.

I have very dry skin, and this product tends to emphasize that dryness when applied.

As someone who's not great at makeup, I've always been intimidated by contouring. I usually avoid it because it can look unnatural or odd, but this product is different. The stick format makes it easy to apply, and the color isn't too intense, so it looks more natural. I'd recommend this even to those who struggle with makeup like me. It's not sticky, absorbs well, and feels comfortable on the skin.

If it's not applying well, I use the edge of the stick or apply it with a sponge.

It doesn't glide on super smoothly - you need to apply a bit of pressure. This seems more noticeable in colder weather. However, it still transfers well with a light touch.

I'm really enjoying using this product. It's become my go-to for contouring. I prefer a subtle contour rather than a dramatic one, and this product is perfect for that. It gives me a slightly more defined look rather than an obvious 'I've contoured' effect. I also love that it's in stick form, as I don't like getting product on my fingers when I'm doing my makeup. The stick was a bit blunt at first, making it tricky to apply precisely, but I quickly got the hang of it.

For a more sheer and natural application, try using a small sponge to blend the product instead of applying the stick directly to your skin.

While the one-step application is nice, it can feel a bit dry and heavy on the skin.

It's difficult to correct if you make a mistake while applying. On the flip side, this means it has great staying power!

Those with dry skin might experience some flaking, unfortunately.

While it didn't cause any blemishes for me, I'm a bit concerned about the potentially harmful ingredients.

I have fair skin and usually use shade 21 or even lighter. I prefer to apply makeup thinly as thick application tends to cause blemishes for me.

When I've bought separate foundation for contouring in the past, it made my whole face look darker and the makeup felt heavy - maybe I'm just not skilled enough!

I've always found contouring sticks to stand out too much, so I typically use powder contour palettes with a brush for a more subtle effect. This product, however, isn't too dark, making it great for a natural look!

It might vary for different people, but I found the solid stick format convenient as it applies evenly in one go. Those who prefer to build up coverage gradually might find it less suitable.

The design is beautiful too! It would make a lovely gift.

I found that gently patting it on works better for a more natural look than rubbing it in!

I intended to use this for facial contouring, but the shade seems a bit ambiguous. On my skin, it has quite a reddish undertone. It's actually brighter and redder than it appears in the photos. Also, I'm a bit disappointed with the ingredients and the scent.

First off, the coverage is excellent. It seems to conceal most skin blemishes! Plus, its compact form makes it incredibly convenient to carry around - it fits snugly in your makeup pouch. I also loved how smoothly it applies, instantly creating a flawless complexion with just a quick swipe!

I'm quite concerned about the ingredients. There are 8 caution ingredients and potential allergens. It might be psychological, but when I apply it, my skin feels a bit stuffy and itchy! It's a bit too dark to use as a foundation (my skin tone is #21).

Perfect for using as a contour! Great for sculpting makeup. The application is smooth and easy. It has a firm texture that doesn't smudge easily, so it feels like it won't wear off quickly! It provides good coverage. Of course, it's not a cover-up product, so it won't conceal severe blemishes, but it does a great job of evening out skin texture. The packaging is absolutely gorgeous! I love how it's simple yet luxurious!

Korean Reviews

Stick Foundation [23 Beige]

2 Reviews