Name: Shade and Shadow [06 Innocent from birth]
Brand: BBIA
Rating: 4.41 (321 reviews)

Rich and earthy shades like mustard yellow, olive green, and chocolate brown look great on you

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Bright and fresh shades like coral, warm pinks, and fresh greens look great on you

Soft and muted shades like pastel blues, dusty pinks, and soft lavenders look great on you

High-contrast and bold shades like pure white, black, icy blues, and deep reds look great on you

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Tell us about what you liked - texture, results, skin type, etc

Tell us what didn’t work - texture, skin reaction, or why you wouldn’t recommend it

삐아

Shade and Shadow [06 Innocent from birth]

Soft

Has Powder Fallout

Doesn't Last Long

Clumps

Breaks

Causes Allergic Reactions

Causes Breakouts

Innocent

Delicate

Looks Natural

Has Good Color

Orange-Toned

Has a Shading Effect

Good Pigmentation

As you can see, the lid has flown off. This happens every time. I wish it were a bit more durable.

The BBIA Shade Shadow is truly well-crafted. True to its 'Born Innocent' name, it gives a pure and innocent color payoff. I'm really enjoying using it.

섀이드 앤 섀도우 [06 모태청순]

The only downside is the outdated packaging from before the product was revamped

The iconic 'Born Innocent' shade is perfect as a base eyeshadow

If you prefer a natural look, you'll be satisfied. However, if you're after intense pigmentation, you might find these lacking.

I've been hooked on BBIA eyeshadows for years now. Even when I try other brands out of curiosity, I always end up unsatisfied and coming back to these. The 'Misutgaru' shade is perfect for everyday wear. I keep 3-4 of these stocked up at all times!

Be cautious as it may cause blemishes. Take care and use with caution.

The color payoff is fantastic and it has great staying power. It's absolutely top-notch!

I'm using it so well that I honestly can't think of any downsides.

This is one of my most frequently used eyeshadows. It applies smoothly and the color is beautiful.

If you apply this and then give your lashes a little curl, it looks even more beautiful.

There's a lot of excess powder fallout. However, the color is so pretty that I just dust it off and use it anyway. Some reviews mentioned the case being fragile, but even though I have a knack for destroying almost everything I touch, mine is still holding up well and I'm using it without issues.

If you want to look naturally pure, apply this. I bought it after seeing my friend's eye area one day. The secret to her incredibly innocent-looking eyes was this product. It truly lives up to its name, making you look innately pure. These days, when we're tired of masks but still need to wear makeup, I just dab this on. Then, I lightly touch up my lashes with Aritaum's Idol Lash. The result is a perfect 'effortlessly chic' look - not completely bare-faced, but not overly done either. It's that sweet spot of looking naturally beautiful. It seems to suit warm complexions better than cool ones.

BBIA doesn't have a palette case for their single shadows, so I was wondering how to store them. Then I remembered I had a Fillimilli 5-piece brush set case at home, and the shadows fit perfectly! Even better, it can also hold two BBIA Slim Gel Pencils, which is fantastic! If you're looking for a case for your BBIA shadows and also need a good value 5-piece brush set in the $10-20 range, I highly recommend the Fillimilli brush set!

The color applies very softly, so you need to layer it multiple times for a more intense look. However, this also means it looks very natural.

I have a summer cool light skin tone with a deep undertone, falling into the 19 shade range. A personal color expert YouTuber, Yui-re, recommended light undertone shadows, which happen to be the BBIA Born to Be series in shades 7, 8, and 9. So, I decided to buy them all!

★Shade 6 Born Innocent★
This peachy apricot-beige color gives an incredibly innocent and delicate look when applied to the eyes. Since I have a deep undertone leaning towards light, I use this color daily and it looks absolutely beautiful!

It works wonderfully when applied under the eyes.

Those with cool undertones should avoid this product. It's quite sheer, so you need to apply multiple layers for noticeable color payoff - one application isn't enough.

I bought this because intense eyeshadows don't suit me, and it's perfect as a subtle, natural shadow. It's a light brown shade that looks incredibly natural. I didn't experience any excess powder fallout. The staying power is impressive. It's beautiful when used as a blush too. I highly recommend this for warm-toned individuals.

The BBIA case feels too loose. I'm a fan of BBIA's cream blush, but this packaging seems rather cheaply made...

I bought this for 3,500 won on Coupang. I purchased it because I heard the deep undertone shade is great as a base shadow. Compared to Etude's Cafe Latte Milk, it has less of a white cast, less pink, and a bit more beige. The color payoff is quite generous and applies smoothly.

There's some excess powder when using a brush, which is a bit of a downside. But apart from that, it's absolutely wonderful!

The 'Born Pure' color is great as a base before applying other eyeshadows, and it's also nice on its own for creating a natural eye contour. It's the go-to shadow when I'm wondering, 'Which eyeshadow should I wear today?' I sometimes use it as a blush base or mix it with more pigmented blushes. True to its name, it gives off a lovely and cute innocent vibe, which I really like!

I'm not sure if it's because I used an old eyeshadow, but I'm experiencing some blemishes on my skin. So disappointing!

It applies so naturally to the eyes, I absolutely love it! I'm definitely considering repurchasing.

Korean Reviews

Shade and Shadow [06 Innocent from birth]

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