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4.41
180
5
4
3
2
1
57
Reviews
- Hwahae UserCombination SkinAtopy SkinSensitive SkinDec 21, 2022
The BBIA Shade Shadow is truly well-crafted. True to its 'Born Innocent' name, it gives a pure and innocent color payoff. I'm really enjoying using it. As you can see, the lid has flown off. This happens every time. I wish it were a bit more durable. - Hwahae UserOily SkinMay 10, 2022
If you want to look naturally pure, apply this. I bought it after seeing my friend's eye area one day. The secret to her incredibly innocent-looking eyes was this product. It truly lives up to its name, making you look innately pure. These days, when we're tired of masks but still need to wear makeup, I just dab this on. Then, I lightly touch up my lashes with Aritaum's Idol Lash. The result is a perfect 'effortlessly chic' look - not completely bare-faced, but not overly done either. It's that sweet spot of looking naturally beautiful. It seems to suit warm complexions better than cool ones. There's a lot of excess powder fallout. However, the color is so pretty that I just dust it off and use it anyway. Some reviews mentioned the case being fragile, but even though I have a knack for destroying almost everything I touch, mine is still holding up well and I'm using it without issues. If you apply this and then give your lashes a little curl, it looks even more beautiful. - Hwahae UserCombination SkinSensitive SkinJan 19, 2022
I have a summer cool light skin tone with a deep undertone, falling into the 19 shade range. A personal color expert YouTuber, Yui-re, recommended light undertone shadows, which happen to be the BBIA Born to Be series in shades 7, 8, and 9. So, I decided to buy them all! ★Shade 6 Born Innocent★ This peachy apricot-beige color gives an incredibly innocent and delicate look when applied to the eyes. Since I have a deep undertone leaning towards light, I use this color daily and it looks absolutely beautiful! The color applies very softly, so you need to layer it multiple times for a more intense look. However, this also means it looks very natural. BBIA doesn't have a palette case for their single shadows, so I was wondering how to store them. Then I remembered I had a Fillimilli 5-piece brush set case at home, and the shadows fit perfectly! Even better, it can also hold two BBIA Slim Gel Pencils, which is fantastic! If you're looking for a case for your BBIA shadows and also need a good value 5-piece brush set in the $10-20 range, I highly recommend the Fillimilli brush set! - Hwahae UserCombination SkinAcne SkinSensitive SkinJun 2, 2021
The 'Born Pure' color is great as a base before applying other eyeshadows, and it's also nice on its own for creating a natural eye contour. It's the go-to shadow when I'm wondering, 'Which eyeshadow should I wear today?' I sometimes use it as a blush base or mix it with more pigmented blushes. True to its name, it gives off a lovely and cute innocent vibe, which I really like! There's some excess powder when using a brush, which is a bit of a downside. But apart from that, it's absolutely wonderful! - Hwahae UserCombination SkinSensitive SkinDec 15, 2020
The color payoff is really pretty and just right. True to its name, it allows for a fresh and innocent makeup look. There's way too much excess powder. Even when I'm gentle with the brush, a ton of powder comes out. - Hwahae UserCombination SkinAug 28, 2020
I've finished one container and now I'm on my second. The color looks delicate and true to its name - pure and innocent. It has a slight apricot tint, so I also use it as a blush. It reminds me of those milky eyeshadows from Etude House. You can use it versatilely - as a base, as a blush, in various ways. The excess powder fallout is a bit severe. Other than that, I can't think of any other downsides. - Hwahae UserCombination SkinAcne SkinSensitive SkinAug 22, 2020
It's perfect as a daily eyeshadow. The color is truly versatile and beautiful. As the name suggests, it's great for when you want to achieve that pure, innocent look. There's a bit of excess powder fallout, and the case doesn't seem very sturdy... - Hwahae UserNormal SkinAug 21, 2020
It's absolutely gorgeous! The color is perfect for use as a base shadow. And when used as a blush, it gives such a pure, innocent look - it's truly beautiful. This product definitely lives up to its name. There's a bit of excess powder fallout, which is disappointing. Also, the case is really, really flimsy. I'm afraid it might break soon. - Hwahae UserCombination SkinSensitive SkinAug 20, 2020
For those with warm undertones, this shade will likely give you a pure and innocent look. Unfortunately, for cool-toned skin, it appears a bit too yellow and sallow... - Hwahae UserOily SkinAcne SkinAug 20, 2020
This is the epitome of natural purity, just repackaged in an APIEU case. The product quality is excellent. There's nothing particularly bad, but it has significant excess powder. I recommend applying it with your hands.