{"content_id":"1828455","content_type":"product"}
4.41
180
5
4
3
2
1
84
Reviews
- Hwahae UserOily SkinMay 10, 2022
If you want to look naturally pure, apply this. I bought it after seeing my friend's eye area one day. The secret to her incredibly innocent-looking eyes was this product. It truly lives up to its name, making you look innately pure. These days, when we're tired of masks but still need to wear makeup, I just dab this on. Then, I lightly touch up my lashes with Aritaum's Idol Lash. The result is a perfect 'effortlessly chic' look - not completely bare-faced, but not overly done either. It's that sweet spot of looking naturally beautiful. It seems to suit warm complexions better than cool ones. There's a lot of excess powder fallout. However, the color is so pretty that I just dust it off and use it anyway. Some reviews mentioned the case being fragile, but even though I have a knack for destroying almost everything I touch, mine is still holding up well and I'm using it without issues. If you apply this and then give your lashes a little curl, it looks even more beautiful. - Hwahae UserCombination SkinAcne SkinSensitive SkinJun 2, 2021
The 'Born Pure' color is great as a base before applying other eyeshadows, and it's also nice on its own for creating a natural eye contour. It's the go-to shadow when I'm wondering, 'Which eyeshadow should I wear today?' I sometimes use it as a blush base or mix it with more pigmented blushes. True to its name, it gives off a lovely and cute innocent vibe, which I really like! There's some excess powder when using a brush, which is a bit of a downside. But apart from that, it's absolutely wonderful! - Hwahae UserOily SkinAcne SkinMar 9, 2021
Wow, this product is amazing! Great value for money... It puts high-end brand eyeshadow bases to shame. Whether you apply it with your fingers or a brush, it's beautiful, and the color intensifies as you layer it! I use it every day, for real. As the pigmentation is quite strong, there's a bit of excess powder kickup. If you tap off the excess from your brush before applying, you can control the amount and achieve just the right color intensity and pigmentation. - Hwahae UserCombination SkinSensitive SkinDec 15, 2020
The color payoff is really pretty and just right. True to its name, it allows for a fresh and innocent makeup look. There's way too much excess powder. Even when I'm gentle with the brush, a ton of powder comes out. - Hwahae UserCombination SkinAcne SkinOct 15, 2020
The price is affordable at just 3500 won per item. The color is versatile and similar to what's shown on the official website. Compared to the 'Café Latte with Extra Milk' shade, this one has a subtle pink undertone. Due to the pink undertone, it can make your face look slightly puffy. There's significant excess powder fallout. The packaging is flimsy and difficult to open. - Hwahae UserDehydrated SkinSensitive SkinSep 17, 2020
Perfect for everyday eyeshadow! The color is just right - not too yellow or too red - allowing you to create beautiful depth and dimension. It's not dull at all, making it a potential daily staple for almost everyone. The case is sturdier than it looks too. As with most powder eyeshadows, there's a bit of excess when applying, but that's to be expected. To minimize excess, tap off the brush before applying. The fallout won't bother you then. I've compared it with other contouring eyeshadows (see attached photos). - Hwahae UserCombination SkinAug 28, 2020
I've finished one container and now I'm on my second. The color looks delicate and true to its name - pure and innocent. It has a slight apricot tint, so I also use it as a blush. It reminds me of those milky eyeshadows from Etude House. You can use it versatilely - as a base, as a blush, in various ways. The excess powder fallout is a bit severe. Other than that, I can't think of any other downsides. - Hwahae UserCombination SkinAcne SkinSensitive SkinAug 22, 2020
It's perfect as a daily eyeshadow. The color is truly versatile and beautiful. As the name suggests, it's great for when you want to achieve that pure, innocent look. There's a bit of excess powder fallout, and the case doesn't seem very sturdy... - Hwahae UserCombination SkinAcne SkinAug 22, 2020
Perfect for creating natural shadow effects! The affordable price makes it an easy buy. There's a bit of excess powder fallout... It feels a bit dry and powdery. - Hwahae UserCombination SkinAcne SkinSensitive SkinAug 22, 2020
It's perfect for creating a natural shadow effect. I've never found brown eyeshadows flattering on me, so I've tried various shades. But when I used this 'Born Innocent' shade, it was the first time someone complimented how well my eyeshadow suited me. It's affordable and seems like it will last a long time. The case breaks easily and there's a bit of excess powder fallout.