{"content_id":"1828455","content_type":"product"}
4.41
180
5
4
3
2
1
56
Reviews
- Hwahae UserCombination SkinAtopy SkinSensitive SkinDec 21, 2022
The BBIA Shade Shadow is truly well-crafted. True to its 'Born Innocent' name, it gives a pure and innocent color payoff. I'm really enjoying using it. As you can see, the lid has flown off. This happens every time. I wish it were a bit more durable. - Hwahae UserCombination SkinSensitive SkinJan 19, 2022
I have a summer cool light skin tone with a deep undertone, falling into the 19 shade range. A personal color expert YouTuber, Yui-re, recommended light undertone shadows, which happen to be the BBIA Born to Be series in shades 7, 8, and 9. So, I decided to buy them all! ★Shade 6 Born Innocent★ This peachy apricot-beige color gives an incredibly innocent and delicate look when applied to the eyes. Since I have a deep undertone leaning towards light, I use this color daily and it looks absolutely beautiful! The color applies very softly, so you need to layer it multiple times for a more intense look. However, this also means it looks very natural. BBIA doesn't have a palette case for their single shadows, so I was wondering how to store them. Then I remembered I had a Fillimilli 5-piece brush set case at home, and the shadows fit perfectly! Even better, it can also hold two BBIA Slim Gel Pencils, which is fantastic! If you're looking for a case for your BBIA shadows and also need a good value 5-piece brush set in the $10-20 range, I highly recommend the Fillimilli brush set! - Hwahae UserOily SkinAcne SkinNov 9, 2021
I bought this because intense eyeshadows don't suit me, and it's perfect as a subtle, natural shadow. It's a light brown shade that looks incredibly natural. I didn't experience any excess powder fallout. The staying power is impressive. It's beautiful when used as a blush too. I highly recommend this for warm-toned individuals. Those with cool undertones should avoid this product. It's quite sheer, so you need to apply multiple layers for noticeable color payoff - one application isn't enough. It works wonderfully when applied under the eyes. - Hwahae UserCombination SkinAcne SkinSensitive SkinJun 2, 2021
The 'Born Pure' color is great as a base before applying other eyeshadows, and it's also nice on its own for creating a natural eye contour. It's the go-to shadow when I'm wondering, 'Which eyeshadow should I wear today?' I sometimes use it as a blush base or mix it with more pigmented blushes. True to its name, it gives off a lovely and cute innocent vibe, which I really like! There's some excess powder when using a brush, which is a bit of a downside. But apart from that, it's absolutely wonderful! - Hwahae UserDry SkinJan 5, 2021
This is truly my holy grail eyeshadow! I've always struggled to find eye makeup that suits me, and I was looking for something to add a subtle dimension. That's when I discovered this 'Born Innocent' shade. The pink-beige color is absolutely gorgeous. It looks beautiful whether I apply it on my eyelids or under my eyes. It's perfect for creating that natural, effortless look. There's nothing bad to say! How can something so affordable be this pretty? - Hwahae UserDehydrated SkinSensitive SkinSep 17, 2020
Perfect for everyday eyeshadow! The color is just right - not too yellow or too red - allowing you to create beautiful depth and dimension. It's not dull at all, making it a potential daily staple for almost everyone. The case is sturdier than it looks too. As with most powder eyeshadows, there's a bit of excess when applying, but that's to be expected. To minimize excess, tap off the brush before applying. The fallout won't bother you then. I've compared it with other contouring eyeshadows (see attached photos). - Hwahae UserDry SkinSensitive SkinAug 27, 2020
It's an excellent eyeshadow base for those with deep undertones. Just apply this as a base and add eyeliner for a beautiful look. It looks prettier when applied with fingers rather than using a brush. - Hwahae UserCombination SkinAcne SkinAug 22, 2020
Perfect for creating natural shadow effects! The affordable price makes it an easy buy. There's a bit of excess powder fallout... It feels a bit dry and powdery. - Hwahae UserCombination SkinAcne SkinSensitive SkinAug 22, 2020
It's perfect for creating a natural shadow effect. I've never found brown eyeshadows flattering on me, so I've tried various shades. But when I used this 'Born Innocent' shade, it was the first time someone complimented how well my eyeshadow suited me. It's affordable and seems like it will last a long time. The case breaks easily and there's a bit of excess powder fallout. - Hwahae UserCombination SkinAcne SkinSensitive SkinAug 17, 2020
Color: A brownish-orange shade perfect for creating depth and dimension! Price: Only 3,500 won! Pigmentation: The color payoff is seriously impressive, it applies beautifully with just one swipe... Unfortunately, there's quite a bit of excess powder fallout. It tends to settle on the eyelashes, leaving a noticeable white residue.